Video Editing

8 min read

How to Add a Logo to Your Video?

This guide dives into how to easily add a logo to your videos using both free online tools and popular editing software. Discover the best practices for logo placement and transparency, and learn why a logo is essential for copyright protection and brand building.

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How to Add a Logo to Your Video?

Adding a logo to a video offers numerous benefits for individuals and businesses alike. Whether you're aiming to verify the authenticity of your work or boost brand recognition for advertising purposes, adding a logo is essential.

Fortunately, many video editing programs make it easy to overlay logos onto your videos. Video hosting platforms like Gumlet offer easily accessible settings to integrate logos into your videos; you can adjust the size, position, and opacity of the player so there is consistent branding across various platforms. 

Let's explore some of the best tools out there to add logos to your video.

How to add a logo to your video?

Adding logos to your videos is pretty straightforward, and there are plenty of tools available to help you get the job done. Here's looking at the top free tools with step-by-step guides on how to use them:

Top Free Online Tools to Add Logo to Video


Flixier's online video editor makes adding logos to videos a breeze. With just a few clicks, you can insert your logo and then tweak it to perfection by rotating, resizing, cropping, and positioning it exactly where you want.


  • Flixier supports all image file formats like PNG, JPEG, TIFF, and video file types, including MP4, MOV, and WEBM.
  • You can save your favorite hues and text fonts using Flixier's Brand Kit feature.

How do you use Flixier to add logo to video?

  • Step 1: Upload your logo and video from your computer or integrate seamlessly with Google Drive, Dropbox, Zoom, or Loom.
  • Step 2: Drag and drop your video and logo onto the canvas, then position and resize your logo using simple mouse controls. Adjust the duration by dragging its edges on the timeline.
  • Step 3: Once you're satisfied with your video, download it to your computer or publish it directly to various destinations in just minutes!


With Typito, you can easily create videos that reflect your brand identity by adding a logo or watermark overlay. Businesses can promote their products/services with stunning visuals that leave a lasting impression on their audience.


  • You can pick your own colors, fonts, and styles to ensure consistency and brand identity.
  • There are over 20 formats and aspect ratios to pick from, including 1:1 square, letterbox, and 9:16 vertical.

How do you use Typito to add logo to video?

  • Step 1: Drag and drop your files directly from your system, or explore Typito's Stock Media library for your preferred stock photos and videos.
  • Step 2: Select 'Add as overlay' to incorporate your logo as an overlay into your video. Adjust the placement, transparency, and size to your liking. You can also adjust the duration of your logo's appearance in the video.
  • Step 3: Give your video a quick preview to ensure everything looks just right and export for sharing.


FlexClip provides several ways to integrate logos into your videos. You can also adjust the logo as you please to reflect the style and message of your content; modify the logo’s size, transparency, color, font, or overall logo placement simply by dragging the slider or with a few clicks.


  • Choose from various logo options to find the perfect fit for your video, whether it's an image or text.
  • With FlexClip's intuitive interface, you can adjust your logo effortlessly. 
  • Don't worry if you don't have a professionally designed image logo – even text works effectively to represent your brand.

How do you use FlexClip to add logo to video?

  • Step 1: Select the video you want to edit from your computer.
  • Step 2: Browse through FlexClip's style options and pick one that matches your vision. Then, upload your logo or input your desired text.
  • Step 3: Once you're satisfied with your edits, click the "Export" button to download your finalized video instantly.

Top Video Editing Software to Add Logo to Video

DaVinci Resolve

DaVinci Resolve is a powerful program that enables professional-level editing. With DaVinci Resolve, you can easily correct colors, edit footage, and add finishing touches to your videos. It offers a wide range of creative tools and high-speed performance to meet all your editing needs.


  • You have access to custom effects, titles, and transitions to enhance your videos. 
  • Basic editing functions like cutting, trimming, copying, and more are also available.


It offers a free version; paid version costs $295.00 to use additional features.

How do you use DaVinci Resolve to add logo to video?

  • Step 1: Import your video and logo into the software using the Edit layout.
  • Step 2: Drag your video to the Timeline and place the logo image above it.
  • Step 3: Select the logo image by left-clicking on it.
  • Step 4: Adjust the size and position of the image using the Zoom and Position value located in the upper right corner. You can also adjust the image's Opacity to control its transparency.
  • Step 5: Once you've made all your adjustments, you're all set!


Openshot is an excellent, award-winning free and open-source video editor for Mac, Linux, and Windows. It is the best professional video editing tool. This software project's main objective was to provide a stable, free, and friendly video editor, and indeed, it is achieving its goal.


  • Cross-platform video editing on Windows, Mac, and Linux
  • Supports most audio and video formats
  • You can use the available built-in titles when you want to add a simple text watermark.

How do you use Openshot to add logo to video?

  • Step 1: Once Openshot is up and running, click on "Videos" at the top of the screen. Drag and drop your video files onto the timeline below. 
  • Step 2: Select the video clip where you want to add the watermark. If you want an overlay, choose "Subtitle" under the animation button.
  • Step 4: If the watermark's color or size doesn't suit your preferences, adjust them using the editing tools available.
  • Step 5: Once you're satisfied with your watermarked video, export it.

Adobe Premiere Pro

Premiere Pro's industry-standard video-editing software that boosts productivity while maintaining simplicity. It organizes the application into various workspaces, like editing, effects, and audio, each tailored to specific tasks, reducing distractions and streamlining workflows.

Adobe Premiere Pro is widely used by major production houses, and users require a monthly subscription to access its advanced features.


  • It offers interoperability with other Adobe tools.
  • It allows the editing of high-quality ProRes RAW footage for superior image quality.

How do you use Adobe Premiere Pro to add logo to video?

  • Step 1: Start by importing the video you want to watermark into Adobe Premiere Pro.
  • Step 2: Create or find an image with a transparent background to use as your watermark.
  • Step 3: Drag your video onto the timeline, and then place your watermark image on a track above it.
  • Step 4: Resize and position the watermark image on the video where you want it to appear.
  • Step 5: Select the watermark image and adjust its opacity in the Effects Controls panel to control how transparent it appears.
  • Step 6: Once you're satisfied with the watermark placement and transparency, export your video, and you're done!

Why is it important to add logo to video?

Adding a logo to a video is important for several reasons:

  • Copyright Protection: Placing your logo or a text watermark on your video helps safeguard your content online. It tells viewers who originally created the video, deterring unauthorized use. While not foolproof, it adds a layer of protection against content theft. It also signals authenticity; you'd likely trust a video with a major news outlet's logo more than one with a TikTok handle.
  • Professionalism and Trustworthiness: Having a recognizable logo adds a touch of professionalism. Your logo is your digital signature – it's what sets you apart from the rest. It is a stamp of approval that tells viewers that they can trust what you're sharing.
  • Brand Recognition: A watermark spreads awareness of your brand, especially if your video gains traction or is shared on various platforms. It acts as a quick link to your website or social media, encouraging viewers to learn more about your content. When people see your logo popping up in your videos, it reinforces your brand identity and makes you more memorable in their minds. Make sure you always choose software that lets you customize your watermark to align with your brand identity accurately.

Tips for Adding Logos to Videos:

Here are 5 top tips for adding logos to videos:

  1. Opt for Transparency: When adding your logo to videos, use PNG file format. This keeps the background transparent, so your logo blends smoothly with the video scenes without any rough edges.
  2. Time it Right: Put your logo in the spotlight by showing it within the first three seconds of your video. This grabs attention and makes your brand memorable. Consider flashing it again at the end for extra impact.
  3. Size it Wisely: Your logo should be just the right size – not too big to overpower the screen, but not so small that no one can see it. Aim for a balanced size that fits nicely without taking over the video.
  4. Mindful Placement: Don't clutter your video with too many logos; add one logo where it's easy to spot.
  5. Stay Consistent: Use the same logo in all your videos. This helps people recognize your brand and makes your content look more professional and put-together. Stick with one logo design to avoid confusing your audience.

With Gumlet's customizable video player, all you have to do is upload your logo to your video (be it overlay text or image) and then adjust its size, position, and transparency within the player. This will not only enhance brand visibility but also add a layer of professionalism to your videos.


Adding a logo to your video can make your content look more professional and help people recognize your brand. Whether you want to protect your work, promote your business, or simply add a personal touch, having a logo in your video can do the trick.

Luckily, there are easy-to-use tools available to help you add logos to your videos. Platforms like Gumlet and YouTube make it simple to incorporate and customize your logo onto your videos, so it looks just right in your videos no matter where you share them.


  1. Where is the best place to put a logo on a video?

The best place to put a logo on a video is typically the top left corner. This spot is less cluttered in regular video posts on the main feed. It also makes it stand out without obstructing the video's caption or user interactions below.

  1. Can I change the size, position, or opacity of my logo after adding it?

Yes, you have the flexibility to fine-tune the appearance of your logo even after adding it to your video. It's recommended to experiment with different sizes, positions, and opacities until you find the right combination that enhances your video's visual appeal. There are many free tools like Gumlet that offer the option to customize the appearance of your logo to best fit your video content. 

  1. Should I include my logo in every frame of the video?

Whether you choose to display the logo consistently throughout the video or only in specific scenes is entirely up to you. It depends on your preferences and the overall design of your video. You can place it on any number of video frames.

  1. Can I add a clickable logo overlay in my video for interactive content?

Yes, your overlays can be clickable, enabling viewers to open additional web pages or perform other actions as needed. Use the Interactivity module to incorporate various types of interactive overlays into your videos, such as text, images, or logos that appear during video playback. 

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