In today's digital age, video is king. Corporate videos are a powerful tool for businesses that can engage audiences, build brand awareness, and drive results. But with so many videos, how do you make yours stand out and truly resonate with viewers? This guide will walk you through every process step, from understanding corporate videos to creating high-quality productions that achieve your business goals.
What are Corporate Videos?
Corporate videos are any video content you create that showcases your company, its mission, values, products, or services. They can be used for various purposes, such as:
- Promoting your brand: Tell your story, engage with potential customers, and build trust.
- Explaining your products or services: Demonstrate how your offerings solve problems and improve lives.
- Attracting and retaining talent: Showcase your company culture and employee testimonials.
- Educating and informing: Create training videos, product demos, or explainer videos.
- Boosting website traffic and social media engagement: Capture attention and drive viewers to your other online channels.
Types of Corporate Videos
The type of corporate video you create will depend on your specific goals and target audience. Here are some popular options:
- Brand story videos: Share your company's history, mission, and values.
- Product or service explainer videos: Demonstrate how your offerings work and their benefits.
- Testimonial videos: Let your customers and employees speak for you.
- Culture videos: Give viewers a glimpse into your company's work environment and team spirit.
- Recruitment videos: Attract top talent by showcasing your company's unique culture and career opportunities.
- Event videos: Capture the highlights of conferences, webinars, or product launches.
Our Favourite Corporate Video Examples
Now that you know the different types, let's be inspired by some fantastic examples:
- Dollar Shave Club: This hilarious and relatable brand story video went viral and helped propel them to success.
- Airbnb: This heartwarming video showcases the transformative power of travel and human connection.
- Slack: This quirky and colorful video perfectly captures their communication platform's fun and collaborative spirit.
How to Make Effective Corporate Videos?
Once you've identified your goals and chosen the right type of video, it's time to get into the nitty-gritty of production. Here are some key steps to follow:
Here's a guide to crafting effective corporate videos:
1. Know Your Audience and Purpose:
- Who are you trying to reach? Understanding your target audience is crucial for tailoring your message and visuals.
- What do you want to achieve? Is it brand awareness, lead generation, employee engagement, or something else?
2. Craft a Compelling Story:
- Develop a clear message: What's the core takeaway you want viewers to remember?
- Structure your narrative: Hook viewers with a strong opening, introduce your message and leave them with a powerful call to action.
- Use visuals effectively: High-quality images, graphics, and footage can elevate your story.
3. Keep it Short and Sweet:
- Aim for 2-3 minutes to grab attention and avoid losing viewers.
- Prioritize key information and avoid unnecessary details.
- Attention spans are short, so aim for videos under 2 minutes. Use visuals, storytelling, and humor to keep viewers engaged.
4. Focus on Emotional Connection:
- Go beyond facts and figures; engage viewers on an emotional level.
- Share real stories, showcase your team, and highlight the human side of your brand.
5. Production Tips:
- Invest in good audio and lighting: Quality sound and visuals make a professional impression.
- Choose the right music and sound effects: Enhance the mood and message of your video.
- Use clear and concise language: Avoid jargon and overly technical terms.
6. Call to Action:
- Tell viewers what you want them to do next, whether it's visiting your website, contacting you, or subscribing for more. Plug in effective video CTAs that will boost conversions.
- Make it easy to take action with clear links or calls to phone numbers.
7. Optimize for online platforms
- Format your video for different platforms (e.g., YouTube, Instagram, Facebook) and include relevant keywords in your title and description.
8. Promote Your Video:
- Don't just upload your video and hope for the best. Share it on your website, social media channels, and email marketing campaigns.
Right Video Hosting, Right Impact: Why Your Corporate Videos Deserve the Best
Choosing the right video hosting platform for your corporate videos can make a world of difference. It goes beyond simply having a place to store your files; it's about accessibility, security, engagement, and, ultimately, the success of your video marketing and strategy. The right platform empowers you to:
- Captivate viewers: Fast loading, flawless playback, and engagement tools keep viewers hooked.
- Protect your brand: Secure your videos with encryption, password protection, and watermarking.
- Strengthen your image: Tailor the player to match your brand and integrate seamlessly with your website.
- Gain invaluable insights: Track viewer behavior and optimize your video and content for maximum impact.
Gumlet ticks all the boxes for effective corporate video hosting:
- Blazing-fast delivery: Gumlet's global CDN ensures your videos load instantly anywhere in the world, keeping viewers engaged and avoiding frustration.
- Netflix-grade security: Protect your precious content with advanced encryption, access control, and watermarking options, keeping your videos safe from prying eyes.
- Branded video player: Customize the player with your logo, colors, and fonts to create a cohesive experience that strengthens your brand identity.
- Actionable analytics: Gain deep insights into audience behavior with detailed video analytics, allowing you to refine your video strategy and maximize ROI.
- Advanced features: Gumlet offers features like AI-powered video compression, 4K Streaming, automatic subtitles and transcriptions, Video CTAs, etc, to make your videos more engaging and effective.
- Cost-effective pricing: Choose from flexible plans that fit your budget and video needs, without breaking the bank.
Beyond the basics, Gumlet caters to business needs:
- Seamless integrations: Connect with marketing tools and boost workflow.
- Scalable growth: Accommodate your expanding video library effortlessly.
- Constant innovation: New features and integrations keep your strategy sharp.
If you seek security, reliability, and features that empower impactful corporate videos, Gumlet is a compelling choice. Why not take a free trial and see for yourself?
Why are Corporate Videos Important for Any Business?
In today's competitive marketplace, video is essential for businesses of all sizes. Here are just a few reasons why:
- Video grabs attention: In a world overloaded with text and images, video cuts through the noise and captures viewers' attention.
- Video builds trust: Seeing real people and hearing authentic stories helps build trust and credibility with potential customers.
- Video improves search engine ranking: Videos can help your website rank higher in search results, driving more organic traffic.
- Video increases conversions: Studies show that viewers are more likely to act after watching a video, such as purchasing or signing up for a newsletter.
Best Tips for High-Quality Corporate Video Production
Here are some tips for high-quality corporate video production:
- Plan and storyboard your video: Before filming, create a detailed plan and storyboard outlining your shots and timeline.
- Use professional actors or presenters: If you're uncomfortable being on camera, consider hiring professional actors or presenters.
- Get high-quality sound: Bad sound can ruin even the best video. Invest in good microphones and recording equipment.
- Use compelling visuals: Stock footage can be a good option, but consider using original footage to showcase your brand and people.
- Keep it branded: Use your brand colors, fonts, and logos throughout the video. If you use Gumlet as a Video Hosting solution, you will have player customization options that will let you customize your player according to your brand colors, etc.
Conclusion
Corporate videos are a powerful tool to help you achieve your business goals. A video hosting platform is a powerful tool to amplify your corporate videos, maximize their reach, and elevate your overall video marketing strategy. By following the tips in this guide, you can create effective videos that will captivate your audience and boost your brand. So, what are you waiting for? Start planning your next corporate video today!
FAQ
What should a corporate video include?
Here are a few necessary elements in a corporate video:
- Hook: Attention-grabbing intro (15-30 seconds)
- Story: Clear message, relatable visuals, real people (1-2 minutes)
- Call to Action: Tell viewers what to do next (15-30 seconds)
- Spice it up: Music, sound effects, brand consistency
