What is Webcasting?
Webcasting refers to broadcasting live audio or video feed over the web. Also referred to as an online web/virtual event, webinar, etc., it is a cost-efficient communication tool to actively engage and interact with your audience as they follow your event live from their PC, laptop, or smartphone.
It should be noted that a webinar is different from a webcast or a virtual event in that the former is hosted online. On the other hand, a webcast is simply broadcasting a live or pre-recorded physical event. Another key difference between a webcast and a webinar is that a webcast is typically a one-way communication medium, whereas webinars involve active participation from the audience.
Benefits of Webcasting
- Webcasting is a tried-and-true technology to boost your overall marketing strategy. You can use it to broadcast visually appealing, interactive content to attract a large audience.
- It lets you talk directly to your audience and solve queries in real-time.
- Webcasts help brands save on travel and lodging expenses and connect with thousands of their target audience worldwide.
- Content broadcasters can maximize brand reach, unlock new opportunities and demographics, and scale their business to new heights using webcasting.
- In corporate arenas, webcasting is a popular practice to train employees or host meetings/events.
- You can hold live Q&A sessions with your audience to engage with your audience on a deeper level.