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Video Broadcasting

Published Date: 5 December 2022

What is Video Broadcasting?

Video broadcasting is the process of distributing video content over the internet. Video broadcasting is the ultimate digital and TV standard; it could include satellite and cable or be broadcast using formats like MPEG post encoding.

How is Online Video Broadcasted?

Hosting video broadcasts needs prior. The process varies with every broadcaster to cater to the audience's unique goals and needs. However, every video broadcasting setup includes the following:

  • Encoder—to prepare your stream for transmission by compressing raw video and converting it to a compatible digital format. Encoders can either be software or hardware-based.
  • Stable internet connection—to ensure seamless video distribution over the internet. Ideally, it would help if you had an upload speed 2x faster than the available bitrate.
  • Online video platform—to host and deliver video without worrying about network, storage, and bandwidth constraints. A video hosting platform allows you to embed videos rather than upload them directly to your website.

Live video broadcasting vs. on-demand video

It is called on-demand streaming when the video is pre-recorded and distributed to an audience.

  • Vlogs, YouTube videos, and Netflix movies/TV shows are examples of on-demand videos.
  • The majority of online broadcasts leverage over-the-top (OTT) streaming technology to distribute on-demand videos online.
  • Nearly 64 million Americans currently have subscriptions to OTT platforms alongside digital TV (satellite or cable).

If the video is broadcast in real-time, it is referred to as live streaming or simply streaming.

  • Live broadcasts are hugely advantageous for streaming sports, church events, awards shows, boxing matches, video games, product launches, etc.
  • It allows users to participate regardless of where they are at that moment.

Related Terms

Video Quality

In simple terms, video quality is the characteristic of a video that determines how clear, crisp, and detailed the video transmitted to the viewer is.

Video Watermark

A video watermark is a digital copyright tool used to identify the video's copyright owner or prevent illegal distribution.


1:1 is a commonly used aspect ratio in videography. It produces videos that are a perfect square; the width and height of the video image are the same.

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