What is Video Packaging?
Video Packaging refers to the process of converting digital video content from one format to another. In video packaging, one common practice that is often used is the compression of video data to reduce the file size while maintaining acceptable apparent video quality. Video packaging is also referred to as video encoding or video transcoding.
Process of Video Packaging
- The digital video content is first converted and compressed using a suitable video codec like the H.264 or H.265 standards. Doing so reduces the file size while maintaining the same video and audio quality.
- The compressed video content is then combined into a single file using a container format. The popular container formats include MP4, MOV, or AVI.
- The bitrate of the video content is then selected on the basis of the available bandwidth and the desired video quality level.
- The frame rate of the video is then selected by the encoder on the basis of the available processing power and the desired level of smoothness during the video playback.
- The resolution of the video is then selected by the encoder based on the desired level of detail and the available screen size.
Using Video Codecs for Packaging
The type of codec that you use for video packaging will largely determine the end result. For example, popular video codecs like H.264, H.265 (better known as HEVC), VP9, and AV1 will yield more desirable results because of their powerful performance and good compatibility options.
However, different codecs have their own strengths and shortcomings. The choice of the codec will ultimately depend on your requirements, like the processing power of the computer, desired level of compression, the video quality required, and so on.
Advantages of Video Packaging
- Smaller File Sizes: Video packaging is used for compressing video data. This results in smaller file sizes and makes it easier for video content to be transmitted over the internet. One primary application of video packaging, therefore, is the streaming and broadcasting of videos over the internet, as uncompressed videos may lead to buffering and similar playback issues.
- Improved Video Quality: Advanced video codecs use state-of-the-art compression techniques to reduce the size of the file without negatively impacting the video quality. This can result in smoother playback while providing the same apparent video quality.
- Compatibility: Video Packaging can make compressed videos highly compatible with various devices and platforms by using popular container formats like MP4 or MOV.
- Metadata and DRM: Video packaging can support important metadata like subtitles and closed captions that can enhance user experience. Moreover, it also includes Digital Rights Management (DRM) technology for protecting and securing copyrighted content against unauthorized distribution.
- Cost Savings: Video packaging can prove to be cost-effective as it can help companies save money by reducing their storage and bandwidth requirements. It does this by using advanced compression techniques to reduce file sizes.