How to Monetize Facebook Videos?

The landscape of digital content has rapidly changed over the last decade. Among the giants of online platforms, Facebook is a massive player in video content. With the increased consumption of videos, many creators are curious about monetizing their content on this platform. This guide provides a comprehensive overview of monetizing Facebook videos.

Who is eligible for Facebook Video Monetization?

Monetizing videos on Facebook can be a rewarding experience, but before you embark on this journey, it's crucial to familiarize yourself with Facebook's Partner Monetization Policies. These policies are designed to maintain a trustful ecosystem for both advertisers and viewers by ensuring the content is authentic, engaging, and upholds a certain standard.

Understanding Facebook's Partner Monetization Policies:

Facebook’s Partner Monetization Policies are an integral set of guidelines that every creator should be mindful of. Here are the overarching principles:

• Community Standards Adherence: These are designed to ensure safe interactions among Facebook users. Content that incites violence, promotes self-harm or breaches other such standards won't be eligible for monetization.
• Authenticity: Facebook values original and authentic content. Re-purposed or non-original content without added value could be ineligible. This also means avoiding clickbait or misleading material.
• Engaging Content: Advertisers are more likely to invest in content that keeps audiences engaged. Videos that are passively watched or clicked on but not viewed will have a lesser chance of monetization.
• Payment Terms Adherence: Creators must respect Facebook's payment terms, ensuring a transparent monetary relationship between the platform and the content creator.

These are just some of the policies. For a more extensive list, please check out the official document! 

General Eligibility Criteria:

To be considered for video monetization, creators need to satisfy these primary benchmarks:

• Complying with Facebook's Community Standards.
• Complying with Payment Terms.
• Passing and maintaining a minimum threshold of 10,000 followers.
• Generating at least 30,000 1-minute views on videos that are 3 minutes long or more in the last 60 days.

In essence, eligibility for Facebook Video Monetization isn't just about numbers; it's about quality and adherence to community-driven guidelines. Facebook seeks to create an ecosystem where viewers receive quality content, creators are rewarded for their efforts, and advertisers can trust the environment their ads are placed in. By understanding and aligning with these policies, creators can maximize their monetization potential on the platform.

How do I monetize my Facebook videos?

From in-stream ads to direct fan support, the platform provides diverse opportunities to monetize video content. Let's delve deeper into the avenues available for video monetization on Facebook and understand how you can effectively capitalize on them.

In-stream ads

In-stream ads can be an effective way to earn from your Facebook videos. They are short ads that play in your video, similar to TV commercials.

Types: There are different types of in-stream ads, such as pre-roll (before your video starts), mid-roll (during your video), and image ads (static image ads displayed during video content).

Step-by-step guide:

• Go to Creator Studio: Begin by accessing your Facebook Creator Studio.
• Navigate to Monetization: On the left sidebar, find and click on the "Monetization" tab.
• Choose In-stream ads: Within the monetization options, click on “In-stream ads.”
• Review Guidelines: Before proceeding, familiarize yourself with Facebook’s in-stream ads guidelines to ensure your content is compliant.
• Select Videos: You can choose which videos will have in-stream ads. It’s advisable to start with your most popular content.
• Positioning the Ads: Facebook typically automates the ad placement. However, you can manually adjust where ads appear in your videos if necessary.
• Monitor & Optimize: Regularly check your earnings and performance. Based on insights, adjust your content strategy to optimize for better revenue.

To use in-stream ads, you need to meet specific criteria set by Facebook, which include page follows and total minutes viewed. The video must also be at least 1 minute long, with the ad placed at least 30 seconds into the content. Videos with in-stream ads should also follow Facebook's content guidelines to ensure they suit advertisers.

Using Brand Collabs Manager

Brand Collabs Manager is a tool by Facebook to bridge the gap between creators and advertisers. Through this platform, creators can get discovered by brands looking for partnerships, and vice versa.

Step-by-step guide:

• Access Brand Collabs Manager: Ensure your Page has access to Brand Collabs Manager.
• Complete Your Portfolio: This will act as your profile for brands to review. Include details about your content, audience, and past collaborations.
• Browse Opportunities: Look for brands that align with your content and audience.
• Pitch to Brands: Reach out to potential partners, detailing how a collaboration might work.
• Negotiate and Deliver: Once a brand shows interest, negotiate terms, produce the content, and get paid!

Subscriptions

Subscriptions allow creators to offer exclusive content to their audience for a monthly fee. It's a way to build a closer community while also earning from your most loyal fans.

Step-by-step guide:

• Access the Monetization Tab: In Creator Studio, navigate to "Monetization."
• Select Fan Subscriptions: Choose the "Fan Subscriptions" option to set up your subscription model.
• Set Pricing & Benefits: Decide on a monthly fee and define exclusive benefits or content subscribers will receive.
• Promote: Use your videos and posts to inform fans about the subscription option, highlighting the perks.
• Engage Subscribers: Regularly post exclusive content or perks for your subscribers to keep them engaged and retain them.

Facebook Stars

Facebook Stars is a feature that allows fans to buy Stars and send them to creators during their live videos as a way to support them. Each Star translates to a certain monetary amount that goes to the creator.

When fans send Stars, creators earn money. The number of Stars sent equates to a certain amount, and Facebook pays creators $0.01 for every Star received. This feature is especially popular during live streams, where fans can show real-time appreciation for the content.

Step-by-step guide:

• Enable Stars: Go to the monetization section in Creator Studio and turn on the “Stars” feature.
• Go Live: Start your live streaming session. Ensure you mention to your audience about Stars and how they can support you.
• Acknowledge Supporters: When someone sends you Stars, they may leave a message. Take time to acknowledge and thank them, as it encourages more viewers to participate.
• Monitor Earnings: Regularly check how many Stars you've accumulated. Facebook pays creators $0.01 for every Star received.
• Redeem: Once you reach a threshold, you can withdraw your earnings.

Each monetization method comes with its own set of advantages, and what works best will depend on your content and audience. It might be beneficial to use a combination of methods to maximize revenue. Always keep the lines of communication open with your audience; their feedback can provide valuable insights into refining your monetization strategy.

Can I monetize my Live Streams on Facebook?

Live streaming on Facebook has become immensely popular, offering a real-time engagement platform for creators and their audiences. But can you monetize these live interactions? The answer is a resounding "yes." Facebook has specifically tailored features like Facebook Stars and in-stream ads to help creators earn revenue during their live streams.

Requirements for Monetizing Live Streams:

Before diving into how you can utilize Facebook Stars and in-stream ads, it's essential to be aware of the necessary prerequisites:

• Page Followers: Your Page should have at least 10,000 followers. This indicates a substantial audience interested in your live content.
• Live Video Views: Within the last 60 days, you should have achieved a minimum of 30,000 1-minute views on live videos that are at least 3 minutes in duration.
• Adherence to Policies: Your content must comply with Facebook’s Partner Monetization Policies.
• Country & Region: The monetization features are not available globally. Ensure you are in a region where Facebook allows video monetization.

Facebook Stars for Live Streams:

Facebook Stars is a feature tailored for live streams, allowing viewers to send 'stars' as a token of appreciation in real time. Each star translates into a monetary value for the creator.

How it works:

• Enable Stars: Before going live, ensure that the “Stars” feature is activated from the monetization section in Creator Studio.
• Educate Your Audience: During your live stream, inform your viewers about the Stars feature and how they can support you by sending Stars.
• Interact & Engage: When viewers send Stars, often accompanied by messages, acknowledge and thank them. This engagement can prompt other viewers to send Stars as well.
• Earnings: Facebook pays creators $0.01 for every Star received. Regularly monitor how many Stars you've collected; once you reach a threshold, you can withdraw your earnings.

In-stream Ads for Live Streams:

In-stream ads aren't exclusive to pre-recorded videos; they can be integrated into live streams too.

How it works:

• Pre-qualify Your Content: Before going live, ensure your content aligns with Facebook's guidelines for in-stream ads. This ensures a seamless experience for viewers and advertisers.
• Activate In-stream Ads: Before starting your live stream, turn on the in-stream ads option from the monetization section in Creator Studio.
• Automated Breaks: Facebook will automatically find natural breaks in your live stream to place short ads. The placement is designed to be non-intrusive, ensuring viewers remain engaged.
• Earnings: Revenue is generated based on the number of views and interactions with these ads. Check your earnings dashboard regularly to see how much you've made.

How do I submit my Facebook Videos for Monetization review?

Submitting videos for monetization review is a crucial step for creators looking to monetize their content on Facebook. This ensures that the content meets Facebook's guidelines and is suitable for advertisers. Let's guide you through the process step-by-step, as outlined in the provided link:

• Access Creator Studio: Start by navigating to Facebook Creator Studio. Ensure you're logged in with the account that manages the Page you wish to monetize.
• Navigate to the Monetization Overview: On the left-hand menu of the Creator Studio, click on the 'Monetization' tab. This will open up your Monetization Overview section.
• Locate the Eligibility section: Within the Monetization Overview, you'll find an 'Eligibility' tab. This section provides insights into your eligibility status and any steps you need to complete.
• Check Monetization Eligibility: Before submitting, make sure your Page meets Facebook’s Partner Monetization Policies. This includes compliance with community standards, copyright, payment history, and other guidelines set by Facebook.
• Submit Videos for Review: If you find that your Page is eligible, you can start the review process. Click on the “Submit for Review” button. This action prompts Facebook to review and check your videos against its monetization policies.
• Wait for Feedback: After submission, Facebook will review your videos, which might take some time, depending on the volume of submissions. Regularly check back on the Monetization Overview section to see the status of your review.
• Review Feedback: They will provide feedback once Facebook has completed the review. If your videos meet the guidelines, you'll be approved for monetization. However, you'll receive specific feedback on what needs correction if there are issues.
• Address Issues and Resubmit (if necessary): If your videos don't meet certain guidelines, address the issues mentioned and resubmit your videos for review.
• Start Monetizing: Once approved, you can start monetizing your videos using the various methods available, such as in-stream ads, fan subscriptions, and more.

It's crucial to understand that while Facebook strives for a transparent process, certain guidelines can be subjective. Therefore, always aim to produce high-quality, original content that respects copyrights and community standards. Being proactive in ensuring compliance can make the review process smoother and increase your chances of getting approved for monetization.

How do I increase my earnings with Facebook video monetization?

Let’s look at some of the best tips for increasing your earnings with Facebook video monetization, along with some other ways of monetizing your Facebook videos, beyond Facebook. 

• Create High-Quality Videos: Invest in good equipment and editing software. Crisp visuals and clear audio can significantly enhance user engagement, leading to more views and better monetization opportunities.
• Deliver Videos with Gumlet: If you're delivering videos with Gumlet monetizing, it offers vast tag support for ad integration and monetization. This ensures optimal video delivery with enhanced monetization options.
• Collaborate with Other Creators: Partner with fellow content creators for joint projects or shout-outs. This can introduce your content to a wider audience and potentially increase your subscriber base and views.
• Promote Your Videos on Other Channels: Share snippets or links to your Facebook videos on other social media platforms, blogs, or email newsletters. This can drive additional traffic to your Facebook videos.
• Use Relevant Keywords: Optimizing video titles, descriptions, and tags with relevant keywords can improve discoverability. Research trending keywords in your niche and integrate them organically into your content metadata.
• Consistency is Key: Establish a regular posting schedule. Consistent uploads can help retain audience interest and can lead to a steady growth in viewership over time.
• Engage with Your Audience: Respond to comments, conduct polls, and seek feedback. Engaging with your audience can increase the likelihood of them returning to and sharing your content with others.
• Diversify Monetization Strategies: Don't rely on just one monetization method. Integrate in-stream ads, fan subscriptions, and brand collaborations. Diversifying can provide multiple revenue streams, cushioning against potential fluctuations in one method.
• Stay Updated with Trends: Regularly monitor trending topics related to your niche. Creating content around popular trends can attract more viewership.
• Analyze & Optimize: Use Facebook Insights to analyze the performance of your videos. Identify which videos are getting the most engagement and why. Use this data to refine your content strategy.

By implementing these strategies, you can maximize your earnings potential on Facebook. Remember, the key lies in creating value for your audience. As you enhance your content and engage more effectively, monetization opportunities will naturally follow.

Best Ways to monetize Facebook videos beyond Facebook

While Facebook provides many monetization options, diversifying your revenue streams and exploring opportunities outside the platform can significantly enhance your earnings potential. By branching out, you not only spread your risk but also take greater control of your content and its revenue streams. Here are ways to achieve this:

Affiliate Links

• How it Works: Promote products or services within your videos and share affiliate links in the video description or as a pinned comment.
• Benefits: Each sale made through your link earns you a commission. It’s passive income and can accumulate significantly with high viewership.
• Tips: Always choose products relevant to your content and audience. Transparency is essential; inform your viewers that you may earn a commission if they purchase through your link.

Sponsored Content

• How it Works: Brands pay creators to promote their products or services within their videos.
• Benefits: Sponsored content typically offers higher payouts than other monetization methods. Plus, if your audience aligns well with the brand, it can be a win-win situation.
• Tips: Maintain authenticity. Choose sponsorships that align with your brand and audience. Always disclose sponsored content to maintain trust with your viewers.

Merchandise

• How it Works: Create and sell merchandise related to your brand or content. This can be t-shirts, mugs, stickers, or tangible goods.
• Benefits: Selling merchandise lets you earn profits directly, without relying on ad revenue splits. It also strengthens your brand identity and fosters community among your followers.
• Tips: Ensure the quality of the merchandise. Consider using platforms like Teespring or Merch by Amazon for design and fulfillment.

Conclusion

Monetizing Facebook videos can be a lucrative endeavor if approached strategically. Understand the platform's policies, be creative, and explore various monetization options to maximize your revenue.

FAQs

How much does Facebook pay for 1,000 views?

The earnings vary depending on viewer location, ad inventory, and video engagement. Generally, it's reported that the pay ranges between $0.25 to $4.00 per 1,000 views.

Is there a duration limit for Facebook videos for monetization? 

For in-stream ads, videos must be at least 3 minutes long. However, videos of any length can be published on Facebook, but shorter videos might not be eligible for monetization through in-stream ads.