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Live Streaming

Published Date: 14 December 2022

What is Live Streaming?

Live streaming refers to real-time video content streaming to multiple users over the internet. Live streams aren't recorded or stored; they are broadcast directly using video conferencing software that operates on real-time communication (RTC) protocols.

It is used for various purposes across industries, such as TV broadcasts, social media, and video games—all of which can be streamed live.

The most commonly used live streaming technologies include Skype, Zoom, FaceTime, and Google Hangouts Meet.

Benefits of Live Streaming

  • Audience potential: With live streaming, people can virtually attend meetings, expos, and events when they can't do so in person.
  • High-quality streaming: With a robust infrastructure and CDN for global delivery, you can significantly improve the streaming experience with high-quality broadcasts.
  • Engagement: Businesses leverage live streaming to boost engagement and interactivity with their target audience. It allows many people to be part of an event regardless of where they are.
  • Analytics and insights: New-age streaming platforms come built-in with analytical tools or video insights and a single dashboard to help you track the performance and success of your live events. You have viewer data, for instance, total views, engagement, etc., and other relevant metrics that give insight into audience behavior. This helps you refine your offerings and better serve your audience.

Uses of Live Streaming

Among the most popular uses of live streaming are

  • Virtual events
  • Virtual meetings
  • Online training and lectures
  • Sports events
  • Live virtual concerts

Related Terms

Video Quality

In simple terms, video quality is the characteristic of a video that determines how clear, crisp, and detailed the video transmitted to the viewer is.

Video Watermark

A video watermark is a digital copyright tool used to identify the video's copyright owner or prevent illegal distribution.


1:1 is a commonly used aspect ratio in videography. It produces videos that are a perfect square; the width and height of the video image are the same.

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