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Published Date: 4 November 2022

What is Transcoding?

Transcoding is a method of decoding (or decompressing), reformatting, and re-compressing an encoded (or compressed) digital video file. It is essentially a digital-to-digital conversion where one type of digital file is converted to another; for example, a high-definition video file can be transcoded into smaller, lower-resolution files.

Transcoding allows you to manipulate a file's size, bitrate, audio, and/or video format—thereby ensuring maximum viewership of your video content across a wide range of devices and platforms.

Benefits of Transcoding

  • Enhances reach: Transcoding makes your digital content accessible to a wider audience.
  • Device agnostic: It allows you to create profiles for different target playback—from large displays to smartphones.
  • Improves ABR workflow: Transcoding streamlines your workflow by creating a duplicate of your files in a new target format that ensures better and more smooth playback.
  • Smoother viewing experience: Transcoding makes your content compatible with high-quality adaptive streaming formats such as HLS or DASH, which reduces buffering, latency, and playback issues.

Related Terms

Video Quality

In simple terms, video quality is the characteristic of a video that determines how clear, crisp, and detailed the video transmitted to the viewer is.

Video Watermark

A video watermark is a digital copyright tool used to identify the video's copyright owner or prevent illegal distribution.


1:1 is a commonly used aspect ratio in videography. It produces videos that are a perfect square; the width and height of the video image are the same.

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