What is Video Engagement?
Video engagement is the measure of your video performance; it reflects the ability of your videos to hold viewer attention and drive action. Most video hosting platforms have an array of video engagement metrics — or key performance indicators (KPIs) — to measure the success of your videos.
Why measure video engagement?
- By regularly measuring video metrics, content creators and video broadcasters can optimize their videos for engagement from their target audience.
- It helps them align their content strategy with user interest and accomplish broader business objectives.
- Video engagement metrics help drive profitability by allowing you to engage users to purchase, become repeat customers, and share your brand with their circle.
Top Video Engagement Metrics
- Total Views: As the title suggests, total views are the total number of people who viewed your video.
- Playback Completion Rate: It shows how long viewers remained engaged in your video — whether they completed 10%, 20%, 50%, to 100% of your video.
- Shares, Likes, Comments, and Reactions: These indicate how viewers interact with your video, its overall popularity, the emotional effect your video generates, and the action it drives (shares).
- Unique Users: It gives insight into the number of unique users who watched one or more of your videos.
- Max Concurrent Users: It helps you determine the peak traffic hours of your channel or platform by tracking the maximum number of people who are viewing your video simultaneously.
- Click-through Rate: It shows whether your content is compelling enough to inspire the desired action.