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Video Engagement

Published Date: 24 November 2022

What is Video Engagement?

Video engagement is the measure of your video performance; it reflects the ability of your videos to hold viewer attention and drive action. Most video hosting platforms have an array of video engagement metrics — or key performance indicators (KPIs) — to measure the success of your videos.

Why measure video engagement?

  • By regularly measuring video metrics, content creators and video broadcasters can optimize their videos for engagement from their target audience.
  • It helps them align their content strategy with user interest and accomplish broader business objectives.
  • Video engagement metrics help drive profitability by allowing you to engage users to purchase, become repeat customers, and share your brand with their circle.

Top Video Engagement Metrics

  1. Total Views: As the title suggests, total views are the total number of people who viewed your video.
  2. Playback Completion Rate: It shows how long viewers remained engaged in your video — whether they completed 10%, 20%, 50%, to 100% of your video.
  3. Shares, Likes, Comments, and Reactions: These indicate how viewers interact with your video, its overall popularity, the emotional effect your video generates, and the action it drives (shares).
  4. Unique Users: It gives insight into the number of unique users who watched one or more of your videos.
  5. Max Concurrent Users: It helps you determine the peak traffic hours of your channel or platform by tracking the maximum number of people who are viewing your video simultaneously.
  6. Click-through Rate: It shows whether your content is compelling enough to inspire the desired action.

Related Terms

Video Quality

In simple terms, video quality is the characteristic of a video that determines how clear, crisp, and detailed the video transmitted to the viewer is.

Video Watermark

A video watermark is a digital copyright tool used to identify the video's copyright owner or prevent illegal distribution.


1:1 is a commonly used aspect ratio in videography. It produces videos that are a perfect square; the width and height of the video image are the same.

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