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TVOD

Published Date: 20 January 2023

What is TVOD?

TVOD—or Transactional Video on Demand—is a VOD monetization model wherein consumers access content on a pay-per-view basis. You have a multitudinous collection of movies, TV shows, sports events, and so on to either buy an electronic copy with lifetime validity or rent a specific video for a limited time.

TVOD is essentially the opposite of an SVOD (Subscription Video on Demand) platform wherein consumers must pay a monthly or annual subscription fee to a platform to access their content catalog.

Advantages of TVOD

  • Consumers can purchase or rent videos they wish to stream rather than necessarily subscribing to an entire library of content (SVOD) or watching an ad between streams (AVOD).
  • A TVOD platform allows broadcasters to publish exclusive content regularly and charge every user a fee to watch it. This can be especially advantageous if you plan to broadcast high-performing sports events or release a widely-anticipated film.
  • A TVOD model is ideal for broadcasters looking to move away from AVOD-based platforms that heavily rely on ad revenue.
  • It is a great option for viewers who don't stream much content and would rather pay for the few videos they watch.

Disadvantages of TVOD

  • TVOD is not well-suited for consumers who stream video regularly; it is unlikely they will pay a one-time fee for every movie and TV show they wish to watch.
  • TVOD doesn't present the opportunity to build long-term consumer relationships like an SVOD model. SVOD platforms boost retention because viewers can browse and try out any other content that appeals to them without having to spend money every time they do so.

Examples of TVOD Platforms

Some well-known TVOD platforms are iTunes, Sky Box Office, Google Play, Amazon's video store, and more. TVOD is often used alongside the SVOD model to maximize revenue. For instance, Amazon Prime Video and Google Play.



Related Terms

Video Quality

In simple terms, video quality is the characteristic of a video that determines how clear, crisp, and detailed the video transmitted to the viewer is.

Video Watermark

A video watermark is a digital copyright tool used to identify the video's copyright owner or prevent illegal distribution.

1:1

1:1 is a commonly used aspect ratio in videography. It produces videos that are a perfect square; the width and height of the video image are the same.

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