What is FVOD?
FVOD—or Free Video on Demand—is a video monetization model that allows customers access to video content for free.
Video on demand (VOD) are systems where users can choose from a library of video content and watch at their preferred time on their PCs or smartphones as opposed to over-the-air broadcasting, where consumers have to tune to their TVs at a specified time. FVOD doesn't charge direct or indirect rates and often doesn't require account details to access the content. It involves on-demand advertising offered with a basic package.
Among other VOD models are transactional (TVOD), subscription (SVOD) and ad-supported Video-on-Demand (AVOD) that require ongoing subscriptions or rental rights to watch content.
FVOD Use-cases
- FVOD is typically used to air a pilot episode, made available to users as a teaser outside of an active payment model.
- Other applications include providing access to trailers and even full movies, and other videos to add value to customers at no cost.