What are FAST Channels?
FAST Channels are the latest types of streaming services that allow users to stream digital content for free, mimicking the combined benefits of a traditional, linear TV experience and Video On Demand streaming. FAST streaming services rely solely on revenue generation based on advertisements instead of using subscription or hybrid models to generate income.
How Do FAST Channels Work?
FAST Channels are easily accessible to all viewers and do not require any one-time subscription fee for their services. They stream various digital content, mostly based on the traditional linear television streaming model. But sometimes, elements of Video On Demand streaming can also be seen on various FAST channels.
The video playback is alternated with advertisements of different kinds. These ads may or may not be skippable and generally last between 15 seconds and 1 minute.
Most of the major FAST channels are available on connected TVs, allowing manufacturers to promise a good streaming experience without using any third-party vendors.
FAST Streaming vs. AVOD (Advertising-Based Video On Demand)
- FAST channels have both - content being streamed in on-demand and linear formats.
- FAST channels can include Subscription Video On Demand content and AVOD content.
- FAST channels offer better personalization by including digital content of different types and lengths to deliver tailored viewing experiences.
- Ads are dynamically selected and highly personalized.
- In AVOD streaming, content is mostly streamed exclusively using the On-Demand format.
- AVOD streaming only contains AVOD content.
- Personalization is highly restricted because of restrictions in the type of content being streamed.
- Personalized ad delivery is a weak point.
Notable Examples of Fast Channels
- IMDb TV
- Pluto TV
- Peacock (Free Tier)
- The Roku Channel