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Video hosting

Published Date: 26 December 2022

What is Video hosting?

Video hosting refers to uploading your video content on a third-party platform and distributing it online via direct access (e.g., YouTube) or embedding it to your web pages and social channels. There are a ton of free as well as paid video hosting services that allow you to store and distribute videos online.

Benefits of Video Hosting:

While businesses can self-design their video hosting server on-site, there are undeniable advantages to using a video hosting platform:

  • Cost-effective: A remote, cloud-based video hosting platform streamlines the hosting process and cuts down bandwidth and storage costs.
  • Technical know-how: You don't need additional technical expertise to host your videos online.
  • Branding: A video hosting platform, particularly a paid service, allows you to exclusively brand your content to promote brand awareness and boost user experience.
  • Analytics: Video hosting services provide detailed insights into your video's performance—from video views, play rate, engagement, concurrent users, shares, conversion, and so on.
  • Support: Tackling issues with your video hosting infrastructure doesn't fall on you; a dedicated team will instantly address your queries.

Top Video Hosting Services

The top video hosting platforms in 2022 are YouTube, Facebook, Vimeo, Gumlet, WordPress Video Hosting: Jetpack, Brightcove, and more.

Each platform has its own set of advantages and disadvantages. Choosing a service that aligns with your brand intent and goals is important.



Related Terms

Video Quality

In simple terms, video quality is the characteristic of a video that determines how clear, crisp, and detailed the video transmitted to the viewer is.

Video Watermark

A video watermark is a digital copyright tool used to identify the video's copyright owner or prevent illegal distribution.

1:1

1:1 is a commonly used aspect ratio in videography. It produces videos that are a perfect square; the width and height of the video image are the same.

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