Video hosting

Video hosting refers to uploading your video content on a third-party platform and distributing it online via direct access (e.g., YouTube) or embedding it to your web pages and social channels.

What is Video hosting?

Video hosting refers to uploading your video content on a third-party platform and distributing it online via direct access (e.g., YouTube) or embedding it to your web pages and social channels. There are a ton of free as well as paid video hosting services that allow you to store and distribute videos online.

Benefits of Video Hosting:

While businesses can self-design their video hosting server on-site, there are undeniable advantages to using a video hosting platform:

  • Cost-effective: A remote, cloud-based video hosting platform streamlines the hosting process and cuts down bandwidth and storage costs.
  • Technical know-how: You don't need additional technical expertise to host your videos online.
  • Branding: A video hosting platform, particularly a paid service, allows you to exclusively brand your content to promote brand awareness and boost user experience.
  • Analytics: Video hosting services provide detailed insights into your video's performance—from video views, play rate, engagement, concurrent users, shares, conversion, and so on.
  • Support: Tackling issues with your video hosting infrastructure doesn't fall on you; a dedicated team will instantly address your queries.

Top Video Hosting Services

The top video hosting platforms in 2022 are YouTube, Facebook, Vimeo, Gumlet, WordPress Video Hosting: Jetpack, Brightcove, and more.

Each platform has its own set of advantages and disadvantages. Choosing a service that aligns with your brand intent and goals is important.

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