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Video Bumpers

Published Date: 31 March 2023

What are Video Bumpers?

Video Bumpers are short—usually 10 seconds or less—clips that aim to showcase different brands presented in different videos. Video bumpers can be included anywhere within the stream - the beginning, the middle, or the end.

Some alternative names for video bumpers, such as video intros or video outros, depend on when it appears during the stream.

The Function of Video Bumpers

Video Bumpers are great tools for creating brand visibility on a video-sharing platform like YouTube. The short 10-second clip can make the viewers associate your channel with the music, logo, visuals, graphics, or any other catchy detail presented in the bumper.

They work the same way a logo works for a well-established brand. People recognize the brand through their logos and other hallmark details.

Nearly all YouTube channels have video bumpers, either as an intro or an outro. Some creators even use their bumpers in the middle of their videos to stand out.

Benefits of Video Bumpers

  • Video bumpers can define the start or the end of a video.
  • Video bumpers can make the creator or producer memorable with their catchy and engaging aesthetics.
  • Using a video bumper is a great way to send a short message to the fans detailing the contents and purposes of the video.
  • Video bumpers allow first-time viewers to place your brand into a definite position on the basis of what kind of 10-second clip you’re showcasing.

Related Terms

Video Quality

In simple terms, video quality is the characteristic of a video that determines how clear, crisp, and detailed the video transmitted to the viewer is.

Video Watermark

A video watermark is a digital copyright tool used to identify the video's copyright owner or prevent illegal distribution.

Video Editing

The process of manipulating and rearranging video footage after shooting to create the final product is called video editing.

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