Learn - Gumlet
Thoughts, stories and ideas about video transcoding and streaming.
How to Grow Your Business with Video Marketing in 2026
14 min read
Most companies still publish video like it's 2019: post, hope for views, repeat. That was already weak, and now AI generated video makes "more content" a red flag. This breaks down the Video Growth Loop, a 5 stage system (Reach, Engage, Capture, Attribute, Compound), with real data.
How to Generate Leads with Video: 9 Tactics with Real Examples
16 min read
Everyone says to put your email ask at the end of the video. Wistia's 2026 data says that's backwards and shows where the highest-converting spot actually is. We broke down 9 video lead gen tactics with real numbers from Salesforce, HubSpot, and ZoomInfo.
Affordable Video Marketing Platforms: Top Platforms Without Enterprise Budgets
14 min read
Every "affordable" video host looks cheap on the pricing page. The real cost hits three months later: bandwidth overages, surprise storage caps, forced branding on your demo. We compared 8 platforms on what they truly cost. Read this before you enter a card number.
Enterprise Video Marketing Platform: A Requirements Checklist for Scaling Teams
13 min read
Picking a video platform for its player is how teams end up re-platforming 18 months later. The real test: whether it holds up across nine categories at once: security, scalability, CRM attribution, dev access, and more, scored before the demo. We built the checklist and scoring matrix.
Video Hosting Platforms for Agencies: Managing Multi-Client Libraries Without Workspace Limits
15 min read
Video platforms weren't built for multi-client agencies. Compare Gumlet, Wistia, Vimeo, and SproutVideo on client isolation, branding, per-client analytics, and pricing, so you don't absorb video hosting as a hidden retainer cost."
Wistia vs. Video Hosting Alternatives: Comparing Storage Limits & Pricing for Scaling Teams
16 min read
Most teams leaving Wistia aren't solving a pricing problem—they're solving an architecture problem, and another storage-cap platform just moves the cliff. This piece maps the 4 storage models, runs real cost math at 500GB and 1TB, and shows where compression-first changes the economics.
Switching from Wistia?A Pre-Migration Checklist for Marketing Teams
20 min read
Most Wistia migration guides start with the API token, six steps too late. Video files move fine; what breaks silently is lead scoring, retargeting pixels, in-video forms, and schema. Our four-layer risk framework shows what to audit before any file moves. Plan first, as cleanup costs more.
How to Set Up a White Label, Branded, Ad-Free Video Player (Step by Step)
13 min read
Setting up an ad-free video player involves three jobs in order: hosting, white-labeling to strip others' branding, then adding yours. This guide walks both the fast-hosted path and the full-control self-hosted path and shows why YouTube and Vimeo embeds can't be made truly ad-free.
10 Best Online Ad-Free Video Players for Business in 2026
11 min read
Pre-roll ads and "up next" carousels on your videos leak attention to competitors. Compare the 10 best online ad-free video players for business in 2026, across branding, embedding, security, and pricing, to find the right fit, whether you need lead-gen, sales, DRM, or WordPress hosting.