By leaving media optimization to the pros, Spinny revs up its revenue.

With a total funding of nearly $700 million, Spinny is a multi-VC backed Automotive Sales platform that has taken the market by storm over the last few years.

This unicorn startup is seeing record profits YoY and has a customer base that makes online purchases 80% of the time. This meant they needed a reliable solution to scale their media hosting. Something their existing solution (AWS Cloudfront) couldn’t give them.

What challenges were they facing?

1. Slow media delivery impacting fast-moving car listings
2. Manual workflows for image processing
3. Heavy developer overhead on the media pipeline
4. Limited optimization and escalating costs

So what worked?

With Gumlet, Spinny addressed all their problems, and set themselves up for the future.

• A custom pre-warmed media cache to keep up with superfast car auctions
• AI-powered image tools to automate processes (Background removal, Smart cropping, Image Upscale, etc.)
• Significant optimization over existing solutions
• 48% compared to AWS optimized solutions
• 74% compared to original file sizes
• A 62% reduction in CDN spend
• 99.95% uptime SLA
• Zero downtime during migration

Ajay Gupta, Spinny's Director of Engineering had the following to say:

"Gumlet stepped in and sorted our media pipeline back in 2022, and it’s been smooth sailing (and a bunch of upgrades) ever since. We couldn’t be more relieved on this front."