What is Video Ingestion?
The process where video content is prepared and received for use, mainly for distribution and transmission over the Internet or various other digital platforms, is referred to as Video Ingestion.
The Video Ingestion process involves various aspects, including encoding, capturing, and uploading the digital content to a CMS (Content Management System) or some other digital platform where it can be managed, processed, and distributed efficiently.
Process of Video Ingestion
- Capture: The video content is first captured and recorded using a camera or some other device/software.
- Encoding: The video content then needs to be transcoded into an appropriate digital format so that it can easily be transmitted over the internet.
- Upload: The encoded video must be uploaded to the internet or other digital platforms.
- Processing: The uploaded video content must be processed to further optimize it for distribution and playback. In this stage, the video must be transcoded into relevant formats and resolutions, thumbnails and previews must be created, watermarks must be added, and so on.
- Distribution: The processed video can then be distributed on a large scale over the internet or other relevant platforms. Distribution is a simple process like publishing the video to a website, streaming it over a content delivery network, and so on.
Advantages of Video Ingestion
- Video ingestion involves encoding and optimizing video content to increase the video quality, provide smoother playback, and decrease loading times.
- Video ingestion promotes efficient management of large volumes of video content as digital content is uploaded to a centralized library or content management system.
- Video ingestion allows content creators to scale their video production and distribution efforts.
- With video ingestion, content creators can monetize their work by earning money through video distribution. There are many ways to do this, like advertising, pay-per-view, subscription models, etc.
- Video ingestion collects various analyses of data related to video consumption by using metrics such as views, engagement, retention rates, and so on. Users can leverage this data to gain insights into their performance, weak points, and marketing strengths.