How Simplotel transformed its media pipeline with Gumlet.

Altamont Hotels (Jamaica), Casa Solana (Mexico), Hablis (India), and 3000+ premium hospitality chains across 26 countries have something in common - they all use Simplotel to manage their bookings.

Simplotel builds websites and booking engines for hospitality teams worldwide. This means managing millions of visitors every day across thousands of websites with tens of millions of images. They had no bandwidth to lose.

As Simplotel scaled, its image optimization tool, Cloudinary, no longer met its needs.

What wasn't working:

1. Excessive bandwidth usage due to larger image sizes.
2. Increased CDN costs that wasn’t sustainable.
3. Manually resizing images and creating transformations
4. Excessive bandwidth consumed by GIFs

Migration:

Along with performance improvements, Gumlet offered something unique: 100% Cloudinary-compliant APIs. This enabled Simplotel to keep using the same transformations, with 36% better compression. Working with marquee clients means zero tolerance for downtime during migration. With our on-call support and our migration engineering team, all Simplotel had to do was:

1. Build a backup images storage bucket on S3
2. Duplicate data from Cloudinary image storage to S3
3. Link the S3 bucket to Gumlet
4. Point the image host name to Gumlet servers

and they were done. This process required no code & API changes. With ZERO downtime.

After checking in, Simplotel got a serious upgrade:

• Their average image optimization changed drastically:
• 97% optimization over original images
• 36% over Cloudinary
• Bandwidth consumption reduced by 37%
• A drastic reduction of 61% in the cost of operation
• Auto-optimization on GIFs across their websites
• Complete video hosting solution with extensive APIs

• 99.95% uptime SLA

That’s not it. Simplotel also has 24/7 live support with a dedicated account manager and technical engineer for faster resolutions.

Tarun Goyal, Simplotel's CEO shared the following:

"Website performance and conversions are pivotal to our business. We observed an immediate improvement in our clients’ web vital scores. This led to a 16% average increase in traffic within the first 60 days of moving to Gumlet. The cost we saved without compromising quality is an added bonus."

Transformation in numbers

• 97% reduction in size compared to the original image
• 36% more optimization than Cloudinary
• 61% reduction in operational spend
• 37% lesser bandwidth consumption
• 2 days taken to migrate
• Zero downtime throughout