GumletGumlet logo
Pricing
Login
Book a Demo
Signup

Footer

Gumlet Company logo
USA

Gumlet LLC
8 The Green, Dover, DE 19901

Singapore

Gumlet Pte Ltd
20A, Tanjong Pagar Road, Singapore (088 443)

Gumlet aicp logoGumlet soc2 logoGumlet iso logo
PRODUCT
  • Video Overview
  • Video Analytics
  • DRM Video Protection
  • Video CMS
  • Video Protection
  • Video Player Customization
  • Video Streaming
  • Video Transcoding
  • Video DRM
  • Online Video Hosting
  • Image Optimization
  • No-code Integration
  • Wordpress
  • Vimeo Alternative
  • Cloudinary Alternative
  • Imgix Alternative
  • Wistia Alternative
RESOURCES
  • Blog
  • Learn
  • Glossary
  • Tools
  • Startup Credits
  • Why Gumlet
  • Webinars
  • Documentation
  • Howdrm.works
SUPPORT
  • Product Updates
  • Feedback
  • Community
  • Become an Affiliate
  • Contact Us
  • Service Status
COMPANY
  • Pricing
  • About Us
  • Customers
  • Careers
  • Press Kit

© 2025 Gumlet Pte. Ltd.

Privacy Policy

Terms of Service

Back to Glossary

R

1 min read

Rate-distortion optimization

Rate-distortion optimization (RDO) is a technique used in video compression to minimize the bitrate (data rate) required to encode a video while maintaining a desired level of quality.

What is Rate-distortion optimization?

Rate-distortion optimization (RDO) is a technique used in video compression to minimize the bitrate (data rate) required to encode a video while maintaining a desired level of quality. It works by finding the best trade-off between bitrate and distortion, which is a measure of the difference between the original video and the compressed video.

How is Rate-distortion optimization implemented?

RDO is typically implemented in video encoders as a two-step process:

  1. Rate estimation: The encoder estimates the bitrate required to encode each video frame at different quality levels.
  2. Distortion optimization: The encoder then selects the encoding parameters that will minimize the distortion of the compressed video, subject to the bitrate constraint.

Benefits of Rate-distortion optimization

RDO is a complex process, but it is essential for achieving high-quality video compression. Here are some of the benefits of using rate-distortion optimization:

  • It can significantly reduce the bitrate of a video without sacrificing too much quality.
  • It can improve the video quality at a given bitrate.
  • It can be used to adapt the bitrate of a video to the available bandwidth, which is useful for streaming video over the internet.

Use cases of Rate-distortion optimization.

RDO is used in various video compression standards, including MPEG-4, H.264, and HEVC. It is essential to modern video compression and delivers high-quality video to worldwide viewers.

Here are some examples of how rate-distortion optimization is used in the real world:

  • Video streaming services, such as Netflix and Hulu, use RDO to deliver high-quality video to viewers over the internet.
  • Video surveillance systems use RDO to compress video footage without sacrificing too much quality, which allows them to store more footage in less storage space.
  • Blu-ray discs use RDO to compress high-definition video footage onto a single disc.

Overall, rate-distortion optimization is a powerful technique that can be used to improve the quality and efficiency of video compression.

Similar readings

Rebuffering
Posted on Jan 29, 2024
Run-length Encoding
Posted on Apr 17, 2023
Images or videos loading slow?

We compress them so that your users don't need to wait.

Try Gumlet

Images or videos loading slow?We compress them so that your users don't need to wait.  Try Gumlet →

Ready to get started?

Sign up and start optimizing your videos by up to 57% with Gumlet. No credit card required. Reach out to contact sales or to get a custom pricing estimate that fits your needs.

Start now Contact sales →
Optimizing videos is hard, but our pricing is not
Simple per-minute pricing with no hidden fees.
Pricing details →
Effortlessly integrate Gumlet into your existing stack
Upload with API and set webhooks for output in minutes.
Integragtion guide →