GabrielNY shines online with Gumlet's media optimization.

One of America's most recognized jewelry brands, Gabriel & Co., sells through its own e-commerce site and 550 authorized retailers nationwide, streaming ~5TB of data and serving 3,000+ product videos, plus a 10TB image library, to 20 million+ visitors every month.

In luxury jewelry, the image doesn’t support the sale - it is the sale. A customer browsing a $5,000 engagement ring or a $250 stackable bracelet online makes a decision almost entirely based on how that piece looks on screen. Compress too aggressively, and you lose the customer. Don’t compress at all, and you lose page speed.

Gabriel & Co. needed to thread that needle across millions of image requests.

What challenges were they facing?

1. 10TB of media across thousands of SKUs, each with their own layout and device mix
2. Luxury product imagery demanding pixel-perfect fidelity at every zoom level
3. Excessive manual effort spent on background removal, cropping, and upscaling
4. Page weight and load times holding back traffic growth and SEO visibility

So what worked?

With Gumlet Image, Gabriel & Co. automated their entire image pipeline - and watched their traffic grow 10× since integration.

• 90% compression on original image files with zero visible distortion.
• 10× traffic growth since integrating Gumlet with the best Core Web Vitals.
• 50,000 AI-powered image transforms per month while eliminating manual effort.
• 23+ Hrs of manual effort eliminated per month
• Multi-CDN delivery via 700+ global PoPs ensuring consistent, fast image loads.
• Automatic WebP/AVIF format negotiation, serving the optimal format to every browser.
• ~5TB of streaming data and 3,000+ product videos hosted alongside the image library.
• 99.95% uptime SLA
• Zero downtime during migration

Ajay Gupta, Spinny's Director of Engineering had the following to say:

"Gumlet stepped in and sorted our media pipeline back in 2022, and it’s been smooth sailing (and a bunch of upgrades) ever since. We couldn’t be more relieved on this front."