Gumlet supports Clovia where it matters most.

Recently acquired by one of the world’s largest ecommerce brands, Reliance industries, at 125$ million, Clovia is one of South Asia’s largest innerwear brands. Trusted by over 10 million women. The company offers 6,000+ product styles across 75+ sizes, launches 250 new designs every month, and processes over 140 million customer data points to inform its feedback-led design approach.

About 94% of Clovia’s web traffic comes from mobile devices, with millions of monthly visitors browsing image-heavy PDPs, site speed becomes P1 - not a good thing to have. A slow site load, leads to direct loss in revenue through bounces. This was getting unsustainable with their rate of growth.

What challenges were they facing?

1. Heavy product images served, slowing load times on mobile and lower-bandwidth connections across tier-2 and tier-3 cities

2. Poor Core Web Vitals scores (LCP, CLS) hurting organic search visibility on Google, where the majority of Clovia's non-direct traffic originates

3. Rising CDN and image delivery costs as the catalog scaled to 6,000+ live styles with multiple images per SKU

4. No automated pipeline for real-time image resizing, format conversion, or device-aware delivery - requiring manual intervention

So what worked?

With Gumlet Image, Clovia automated their entire image delivery pipeline and saw results across performance, SEO, and conversions.

• Automatic WebP and AVIF conversion serves the most efficient format to every browser and device
• Real-time, device-aware resizing delivers pixel-perfect product images to everything from flagship phones to entry-level Android devices
• Lazy loading dramatically reduces initial page weight on image-heavy category and listing pages
• Multi-CDN delivery via 700+ global PoPs ensuring fast image loads even for tier-2 and tier-3 cities where network conditions vary widely
• 43% reduction in CDN spend through intelligent compression and bandwidth optimization, with no visible loss in image quality
• 52% improvement in Google PageSpeed scores with measurable gains in organic search visibility and traffic
• 17% increase in add-to-cart rates as faster page loads reduced friction in the browsing-to-purchase journey
• 2-week migration with zero downtime