Gumlet’s DRM made sure CareerLauncher’s videos stay paid, not pirated

Career Launcher is one of South Asia's oldest and most recognized test preparation brands. Founded in 1995 and operating under a publicly listed parent organization, they run 200+ test prep centers across 100+ cities in India and the UAE, serving over 100,000 students - uploading over 150,000 hours of video content every month to power their online learning platform.

India's e-learning sector loses an estimated $240M annually to course piracy - overwhelmingly distributed through Telegram channels and free course sites. CareerLauncher tried ways to stop the revenue leak, to insufficient degrees of success - till they found Gumlet.

What challenges were they facing?

1. Premium video course content being pirated and redistributed through Telegram channels and free course sites

2. Leaky DRM or encryption layer on 150,000+ hours of monthly video uploads, putting them at risk of being pirated

3. Revenue leakage estimated at over a fifth of potential course income, with no mechanism to detect, trace, or deter piracy at scale

4. A massive and growing video catalog that needed reliable, high-performance hosting as well - without added infrastructure complexity or cost

So what worked?

With Gumlet, BookMyShow transformed its media delivery - now with faster loads and an infrastructure that doesn't flinch during a Coldplay-scale surge.

• 45% faster media load times for posters, event banners, pop-ups, and trailer thumbnails
• 39% reduction in infrastructure TCO and streamlined multiple vendor spends into one Gumlet billing line item
• 21% of revenue protected from piracy - paid content is now behind multi-layered DRM and security
• 150,000+ hours of video uploaded monthly, processed and DRM-encrypted automatically
• Zero downtime during and post migration to Gumlet, with 99.999% uptime maintained since.
• Dynamic watermarking embedding each viewer's identity into the video stream in real time
• Adaptive bitrate streaming (HLS/DASH) delivering smooth playback based on each student's device and network

Here’s what Abhishek Kumar, VP - Technology at Career Launcher, had to say:

“With Gumlet's DRM, we completely shut down unauthorized downloads and piracy of our online courses. We used to lose about a fifth of our revenue this way. Best part is that it's so easy to use and works much faster than the other alternatives we tested.“