BookMyShow’s blockbuster traffic spikes are no longer a worry with Gumlet

BookMyShow is one of Asia's largest entertainment ticketing platforms, commanding an estimated 70-78% share of online movie ticketing in India. From the Coldplay ticket sale that drew 13 million logins for just 165,000 tickets to Lollapalooza India and 34,086 live events listed in 2025 alone, BookMyShow is where India goes to be entertained.

Unlike an e-commerce storefront, BookMyShow's entire browse-to-buy journey is driven by visual media. Users decide what to watch or attend based on a poster, a trailer thumbnail, an event banner, or a promotional pop-up. It is imperative they see what they want, when they want to.

What challenges were they facing?

1. Media-rich pages loading too slowly for a platform where visual appeal directly drives ticket purchases

2. Extreme, unpredictable traffic spikes during blockbuster movie releases and high-demand concert on-sales, stressing existing infrastructure to its limits

3. Escalating cloud and CDN costs as 100 million+ monthly visits across app and web pushed media delivery bills higher every quarter

4. Multiple infrastructure vendors creating billing complexity, with no single view of total media delivery spend

So what worked?

With Gumlet, BookMyShow transformed its media delivery - now with faster loads and an infrastructure that doesn't flinch during a Coldplay-scale surge.

• 45% faster media load times for posters, event banners, pop-ups, and trailer thumbnails
• 57% reduction in infrastructure TCO and streamlined multiple vendor spends into one Gumlet billing line item
• 37% reduction in bandwidth consumption with compressed media files
• AI-powered Automated image workflows for background removal, cropping, and upscaling
• Multi-CDN delivery via 700+ global PoPs absorbing traffic spikes
• Zero downtime during and post migration to Gumlet, with 99.999% uptime maintained since.
• Freed up atleast 22+ hours of engineering effort from firefighting media infra issues

Here’s what Ralstan Vaz, Senior Engineering Manager at BookMyShow, had to say:

“BookMyShow has always seen substantial traffic spikes, and the scale has only increased lately. This has put a spanner in our app performance and the cloud spend. That’s where Gumlet has stepped in brilliantly to ease our burdens on both those fronts and more.”