An 18-month look at what happens when a video infrastructure platform gets acquired by private equity
Published by: Gumlet
Research period: January 2025 to June 2026
Executive summary
In September 2025, Bending Spoons acquired Vimeo for $1.38 billion. By January 2026, the majority of Vimeo's staff had been laid off, including the entire video team.
This wasn't the first time the firm had applied this playbook to enterprise video. Eight months earlier, Bending Spoons had taken Brightcove private in a $233 million deal and laid off 198 employees, two-thirds of Brightcove's US workforce, within weeks of closing.
In the eighteen months between January 2025 and June 2026, over 670 customers migrated their video infrastructure from Vimeo to Gumlet, moving more than 60,000 hours of video and over 100 terabytes of data in the process.
The headline numbers:
- 670 customers migrated from Vimeo to Gumlet
- 60,000+ hours of video moved
- 100+ TB of data transitioned
This report documents what happened, why customers left, where they're going, and what it means for any business running video on a platform that could be acquired tomorrow. It draws on Gumlet's internal migration data, two named customer case studies with verified results, and public reporting from PetaPixel, CineD, CG Channel, Gizmodo, Engadget, The Verge, and others.
"After 15 years with Vimeo, switching to Gumlet was the best decision we made. Vimeo's costs kept climbing while the shiny new features did nothing for us. Gumlet changed that completely."
Stu Wilson, Scott's Bass Lessons
This report is published by Gumlet. The migration data presented is from Gumlet's own customer base, not the broader market. Public sources are cited for all non-Gumlet claims. We've kept the conflict of interest visible throughout because the patterns this report documents are bigger than any one platform's commercial position, including ours.
How we got here, the Vimeo timeline
A factual, sourced timeline of public events. Not opinion, just the chronology.
November 25, 2024. Bending Spoons announces a $233 million all-cash deal to acquire Brightcove (NASDAQ: BCOV), the 20-year-old streaming technology company whose customers include Marriott Hotels, Ford, and Johnson & Johnson. The $4.45 per share price represents a 90% premium over Brightcove's 60-day average. Bending Spoons CEO Luca Ferrari publicly commits to "owning and operating it indefinitely."
February 4, 2025. The Brightcove acquisition closes. The company is delisted from NASDAQ and becomes a privately held subsidiary of Bending Spoons.
March 19, 2025. Six weeks after the deal closes, Brightcove notifies the Commonwealth of Massachusetts via a Workers Adjustment and Retraining Notice that it will lay off 198 employees, including 65 in Massachusetts. That represents two-thirds of Brightcove's US workforce. Reported by Boston.com, TVBEurope, and Streaming Media Blog.
In September, 2025, Bending Spoons, the Milan-based private equity firm and app conglomerate, acquires Vimeo for $1.38 billion. The deal takes Vimeo private after years on the NASDAQ.
January 20, 2026. Vimeo announces mass layoffs affecting the majority of its workforce. Multiple reports confirm that the entire video team was impacted, along with significant cuts across other departments.. A Bending Spoons spokesperson tells Gizmodo: "I can confirm that a layoff was announced at Vimeo on January 20, 2026."
Pattern context. This is the fourth time Bending Spoons has executed the same playbook in three years.
In December 2023, Bending Spoons laid off Filmic's entire team in December 2023, including the founder and CEO. Since then, the app has received only one substantive feature update beyond bug fixes (Apple Log support).
In September 2024, two months after acquiring WeTransfer, the company laid off 75% of staff. It then attempted to use customer files to train AI, abandoning the policy only after public backlash.
In February 2025, Bending Spoons closed its acquisition of Brightcove, the publicly traded streaming infrastructure company. Six weeks later, in March 2025, Brightcove laid off 198 employees, two-thirds of its US workforce, including engineering and product staff serving enterprise customers like Marriott, Ford, and Johnson & Johnson.
In January 2026, Vimeo followed the same pattern.
PetaPixel characterized the strategy plainly: "acquire company, fire staff, coast on existing technology as long as possible."
March 27, 2026. UK filmmaker Guy Loftus launches Rushes, a Vimeo alternative positioned as "by filmmakers, for filmmakers" and explicitly anti-Bending Spoons. The product is European, community-led, and explicit in its anti-AI-training and anti-private-equity messaging. Coverage in PetaPixel, CineD, and Reddit r/documentaryfilmmaking.
In early April, 2026, FrameRate launches in open beta, founded by Justin Cone (formerly of BUCK) and Tyler Williams (Motion Array co-founder). Targeted at motion design, VFX, and animation professionals, with names like GMUNK and Artjail already using the platform. CG Channel quotes co-founder: "Vimeo pivoted to enterprise, Instagram and YouTube are chasing the TikTok model, and there's no longer a great home for people who make highly crafted work."
May 16, 2026. Gumlet announces a 50 to 70 percent price reduction across its plans, explicitly citing Vimeo's restructuring under Bending Spoons. The press release was distributed via NatLawReview, ABNewswire, and openPR.
Where Vimeo stands today. Vimeo is "increasingly focused on enterprise applications and customers," as PetaPixel summarized in March 2026, moving away from individual creators and mid-market teams.
The fragmentation that creates is the subject of the rest of this report.
The migration in numbers
Between January 2025 and June 2026, Gumlet's internal migration tracking recorded the following inbound from Vimeo:
- 670 customers completed migration from Vimeo to Gumlet
- 60,000+ hours of video content transitioned
- 100+ TB of data moved
For context on what those numbers represent: 60,000 hours of video is roughly equivalent to seven years of continuous playback. 100 terabytes is the storage footprint of a mid-sized enterprise media library. It includes EdTech platforms, course creators, OTT operators, SaaS products with embedded video, and corporate training providers.
The migration spans the full 18-month research period, with the inflection points correlating to the September 2025 acquisition and the January 2026 layoffs.
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A note on methodology: this data covers customers who completed migration to Gumlet specifically. It does not include customers who evaluated Gumlet and chose a different alternative, nor does it include customers still on Vimeo who may migrate in the future. The total addressable migration market across all competitors is substantially larger than the number reported here.
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Why customers are leaving Vimeo?
Four themes recur in customer conversations and in the public record. None of them are new in isolation. What changed under Bending Spoons is that they compounded.
Theme 1: Cost climbing without commensurate value
"Vimeo's costs kept climbing while the shiny new features did nothing for us."
Stu Wilson, Scott's Bass Lessons
Public reporting backs up this experience. Vimeo's pricing structure has documented patterns of cost escalation that catch enterprise buyers off-guard.
Vimeo's published bandwidth policy enforces a 2TB monthly limit on standard plans. Customers who exceed this limit twice in 12 months, or hit 10TB once, are forced onto Enterprise contracts. Industry analysis from QuickOTT places Vimeo Enterprise starting at $15,000 to $20,000 per year, with custom bandwidth allowances pushing beyond $40,000 annually for mid-sized customers. CheckThat.ai documents Enterprise contracts ranging from $40,000 to $150,000 annually for organizations needing standard security features.
Verified consumer reports analyzed by CheckThat.ai in March 2026 document "unexpected price increases of 20 to 50 percent for existing customers, undisclosed overage fees, automatic plan upgrades without consent, and refund denials despite stated policies."
A 2022 case covered by The Verge documented a Dutch digital artist on a $200 per year Vimeo Pro plan who received an email demanding an additional $3,500 per year, with a one-week deadline to either pay or cancel, because their "transfer volume has reached the top 1% of all users."
The pattern: Vimeo's pricing model penalizes growth. Customers who scale on the platform face a "success tax" where their bill jumps from hundreds of dollars to tens of thousands as soon as they cross threshold limits or need enterprise-grade features. Security capabilities that competitors include in standard plans (SSO, DRM, watermarking, geo-blocking, EU data residency, HIPAA compliance) are locked behind Vimeo Enterprise contracts.
For a business growing its video footprint, this isn't a pricing model. It's a trapdoor.
Theme 2: Reliability degradation
"All we wanted was reliable video delivery for our Academy, 24/7, 365. But with surprise outages and unexplained downtime, it was clear we needed something better."
Stu Wilson, Scott's Bass Lessons
Reliability is the issue that surfaces most consistently in migration conversations. Stu's experience at Scott's Bass Lessons, where Vimeo's outages disrupted a 15-year-old online music academy, mirrors a broader pattern of customers describing degraded uptime and slower support response since the acquisition.
The structural reason is documented. When the entire video engineering team is laid off, as multiple outlets reported happened at Vimeo in January 2026, the infrastructure doesn't break the next day. It breaks six to twelve months later, when the people who knew how to maintain it are no longer there. By the time customers feel the impact, the institutional knowledge needed to fix it has left the building.
Theme 3: Pivot away from core use cases
Vimeo's strategic focus has shifted explicitly toward enterprise, away from the creators and mid-market teams the platform originally served best. PetaPixel reported in March 2026 that Vimeo is now "increasingly focused on enterprise applications and customers."
This pivot has been visible to the creative community in the platform's degraded product experience. In an unusually editorialized passage in CG Channel's coverage of FrameRate, the editor noted: "I don't normally include my own opinions in CG Channel stories, but I think they're relevant here." The editor went on to describe Vimeo's search as so junk-filled that he had considered giving up on the site entirely.
The opening that created is exactly what Rushes and FrameRate launched into. But the same dynamic affects business buyers too. When a platform deprioritizes the use cases your business depends on, your roadmap is no longer aligned with theirs. The platform may continue to function. It will not continue to improve in the directions you need.
Theme 4: Trust and acquisition uncertainty
The Bending Spoons playbook itself has become a trigger for migration evaluations. The pattern is now documented across four acquisitions.
Filmic, acquired in 2022, had its entire 22-person team including founder and CEO fired within months. The product persists. It has not meaningfully advanced.
WeTransfer, acquired in July 2024, lost 75% of staff within two months. The company raised prices immediately. It then attempted to repurpose customer files for AI training, reversing course only after public backlash.
Brightcove, acquired in February 2025, laid off 198 employees, two-thirds of its US workforce, six weeks after the deal closed. Brightcove was a publicly traded enterprise video platform with customers including Marriott Hotels, Ford, and Johnson & Johnson. The acquisition pattern that hit creator-focused platforms in 2023 and 2024 had now reached the enterprise video infrastructure category Gumlet operates in.
Vimeo, acquired in September 2025, followed the same path in January 2026.
For any business with infrastructure-grade dependencies on Vimeo (a video API embedded in a product, an OTT streaming business built on Vimeo OTT, a course platform built on Vimeo Player), the question isn't whether Vimeo's roadmap and support will degrade. It's how fast. The 670 migrations documented in this report represent customers who chose not to wait and find out.
Case studies
Scott's Bass Lessons: 15 years on Vimeo to a seamless migration
Scott's Bass Lessons is an online music academy that has been delivering instructional content since 2011. For its first 15 years, the platform ran on Vimeo. As the academy grew, Vimeo's costs climbed faster than its value, and reliability began to degrade. The team migrated to Gumlet in 2025.
Stu Wilson, who runs the academy, summarized the migration:
"After 15 years with Vimeo, switching to Gumlet was the best decision we made.
Vimeo's costs kept climbing while the shiny new features did nothing for us. All we wanted was reliable video delivery for our Academy, 24/7, 365. But with surprise outages and unexplained downtime, it was clear we needed something better.
Gumlet changed that completely. Our monthly costs dropped, delivery became rock-solid, and the migration was seamless from start to finish. Their support team was responsive and genuinely helpful every step of the way.
Gumlet gives us everything we hoped for and more: real reliability, real value, and a team that truly has our back. We couldn't be happier."
The Scott's Bass Lessons case is representative of a category of migration that recurs in Gumlet's customer base: long-tenured Vimeo customers whose original choice was sound at the time, who watched the platform drift away from their use case over multiple years, and who finally moved when the cost-to-value ratio crossed a threshold. These are the migrations driven less by acute crisis and more by sustained erosion of trust.
Career Launcher: solving piracy and reliability in one move
Career Launcher is one of India's largest test preparation companies, delivering coursework to students across multiple competitive examinations. Video is the core medium of instruction. Before migrating to Gumlet, the company was facing two operational crises at once.
First, premium course videos were being scraped from the platform and shared freely on Telegram channels. The existing DRM implementation was effectively broken. Paid content was no longer paid in practice.
Second, students were experiencing chronic buffering. For an instruction product where video is the only link between teacher and learner, buffering isn't a minor friction. It's the entire product breaking.
The company evaluated multiple platforms and migrated to Gumlet. The results, eighteen months later:
- 21% of revenue recovered. The piracy that was bleeding paid content into free distribution was contained. Revenue that was being lost to leaked videos is now being captured.
- 150,000 hours of video uploaded per month on the Gumlet platform, indicating the scale at which the implementation is now operating.
- Less than two weeks from contract to full implementation. Migration timelines this short are rare at this scale and reflect both Gumlet's tooling and Career Launcher's internal readiness.
- 43% improvement in course completion rates. This is the number that matters most. When students stopped fighting buffering, they finished their courses. For an EdTech business, completion rate is a direct input to renewal, referral, and outcome data.
Manish Gupta, Executive VP of Technology at Career Launcher, described the experience:
"After evaluating multiple platforms, switching to Gumlet solved both our biggest problems at once.
Some of our flagship program videos were being pulled from various sources and shared freely on platforms like Telegram. Our DRM was effectively broken, and our premium, paid content wasn't actually protected. Students were stuck with constant buffering. The video is the only link between instructor and student, and it was broken.
After evaluating our options, we moved to Gumlet. A year and a half later, I've barely heard a single complaint. Piracy is under control, buffering is gone, and delivery is rock-solid.
Both problems solved. Gumlet gave us exactly what we needed."
The Career Launcher case represents a different category of migration from Scott's Bass Lessons. It's not about a slow drift in vendor quality. It's about the structural shortcomings of general-purpose video hosting for businesses where video security and reliability are central to revenue. The era of generalist video platforms serving every use case equally well is ending. Specialized infrastructure is replacing it.
The broader market response
The video infrastructure market is fragmenting. Customers leaving Vimeo are not flowing to a single competitor. They're reorganizing around specialized players, each optimized for a different buyer profile. Understanding where the 670 Gumlet migrations sit within this broader landscape is essential context for any business evaluating its own options.
Creator-focused alternatives
Two notable launches in 2026 specifically target the filmmaker and visual artist audiences Vimeo originally served best.
Rushes (rushes.cc) launched March 27, 2026, founded by UK filmmaker Guy Loftus. Positioned as a European, community-led alternative with explicit anti-AI-training and anti-private-equity messaging. Pricing: $7.99 per month or $77 per year for 200GB of storage, with Frame.io-style timeline commenting. Free tier for viewing, paid tier to upload. Coverage in PetaPixel, CineD, and Reddit r/documentaryfilmmaking.
FrameRate (framerate.tv) launched April 2026, founded by Justin Cone (formerly of BUCK) and Tyler Williams (Motion Array co-founder). Targeted at motion design, VFX, and animation professionals. Notable early users include GMUNK and Artjail. Feature set includes custom embeds, client review tools, privacy controls, time-stamped comments, and direct messaging. Coverage in CG Channel.
Both platforms represent a return to community-first, audience-specific video hosting. Neither is targeting Gumlet's enterprise infrastructure buyers, but both signal the same market reality: the all-in-one Vimeo model is being decomposed into specialized parts.
Developer-first infrastructure alternatives
For businesses embedding video into products at scale, the landscape has consolidated around a small set of API-first platforms.
Mux is the developer-first leader with strong analytics through Mux Data and clean APIs. Pricing runs $0.07 per minute for encoding plus $0.025 per minute for delivery. Best for media-focused applications where video quality analytics are central to the product.
Cloudflare Stream is the simplest and often cheapest option for teams already on Cloudflare. Pricing is $5 per 1,000 minutes stored plus $1 per 1,000 minutes delivered. No separate encoding fees. Best for SaaS products with basic playback needs and existing Cloudflare integration.
Bunny Stream offers the lowest per-GB pricing at scale, with European CDN positioning. Storage from $0.01 per GB, delivery $0.005 to $0.01 per GB. Best for cost-conscious teams comfortable working closer to infrastructure.
api.video offers pay-as-you-go pricing with free encoding and low-latency live streaming. Best for early-stage products that want predictable variable costs without minimum commitments.
Gumlet is optimized for SaaS, EdTech, OTT, and course platforms that need DRM, advanced security, and predictable flat-rate pricing without bandwidth penalties. Pricing after the May 2026 restructure: Creator $6 per month, Growth $19 per month, Business $99 per month with optional DRM add-on at $99 per month.
What the fragmentation tells us
The all-in-one generalist model that Vimeo represented (host any video, for any use case, at any scale, with one bill) is breaking down. Buyers in 2026 are increasingly choosing video infrastructure based on a specific job to be done. Ship a creator community, ship a SaaS product with embedded video, ship an OTT streaming business, ship a developer API, ship a DRM-protected course platform. Each of those buyers picks a different winner.
Vimeo's strategic problem under Bending Spoons is that it's trying to serve all of those buyers simultaneously while optimizing for enterprise margin. The math doesn't work. Specialized players who do one thing well are eating into every segment of Vimeo's customer base from a different direction.
The 670 migrations documented in this report are a small slice of a much larger market reorganization. Customers evaluating their video infrastructure today should be evaluating specialized fit, not feature parity with Vimeo's old generalist offering.
What this means if you're running video on Vimeo (or anywhere)
This section is written for the engineering leaders, product managers, and CTOs who own video infrastructure decisions inside their companies. It is vendor-neutral by design. The credibility of the rest of this report depends on it.
When should you migrate? Five signals to watch in your current vendor
Pricing changes that aren't tied to product improvements. A renewal increase of 20% or more without commensurate new features or capacity is a leading indicator of margin pressure being passed through to customers.
Support response times degrading. If your team has noticed slower ticket resolution, fewer named support contacts, or escalation paths that no longer work, the operational layer of the platform is under stress.
Public layoffs, especially in product or engineering. The infrastructure won't break the day the team leaves. It breaks six to twelve months later when the people who knew how to fix it aren't there anymore.
Roadmap silence. If the platform has stopped shipping meaningful product updates, or roadmap webinars have been quietly canceled, the strategic direction is unclear and your priorities will not be its priorities.
Acquisition by a known cost-extractor. The pattern is documented. Acquire, reduce staff, raise prices, milk the install base. If your vendor has been acquired by a firm with this playbook, plan accordingly.
Migration readiness checklist
- Inventory your content. How many hours of video, how many TB of data, how many embedded players across your product?
- Catalog integrations. Every place your video platform touches your stack (CMS, LMS, analytics, CRM, marketing automation, mobile apps) is a migration cost.
- Identify your non-negotiables. DRM, adaptive bitrate, captions, geo-blocking, SSO, EU data residency. Different platforms include these in different tiers.
- Estimate true cost. Pull your last 12 months of invoices including overages. Compare to candidate platforms at your actual usage, not the marketing tier.
- Plan parallel running. Most successful migrations run both platforms for two to four weeks while content and embeds are cut over.
- Establish a rollback path. If something breaks mid-migration, what's the recovery plan?
- Time the migration to your renewal cycle. The worst migrations happen when forced by a price hike with a one-week deadline.
Cost benchmarking: what to compare
The biggest mistake in video infrastructure cost analysis is comparing list price to list price. Real cost comparison requires modeling storage costs at your actual library size, delivery costs at your actual monthly bandwidth, encoding costs at your actual ingest volume, add-on costs for DRM, advanced analytics, or live streaming if you use them, engineering time to integrate (which varies dramatically by platform API quality), and migration cost from your current vendor including content transfer, embed updates, and QA.
A useful sanity check: if a platform's pricing penalizes growth (per-subscriber fees, bandwidth caps with overage cliffs, per-minute delivery costs that scale linearly), model your cost not at today's usage but at 3x and 10x. That's where the trapdoor is.
Technical migration considerations
DRM continuity. If you're protecting premium content, verify the new platform supports the same DRM standards (Widevine, FairPlay, PlayReady) and that license counts won't spike costs.
Adaptive bitrate behavior. Different platforms make different choices about renditions, codecs (H.264 vs H.265 vs AV1), and bitrate ladders. Test playback on your actual viewer device mix.
Embed compatibility. If you have thousands of embedded players across your product or marketing site, you'll need a migration path that either preserves URLs or scripts the updates.
Analytics continuity. Historical video analytics rarely migrate cleanly. Plan for a clean break and ensure your new platform's analytics can answer the same business questions.
A note on timing
The longer you wait on a degrading platform, the harder the migration becomes as your content library grows. A 100-hour library moves in a week. A 10,000-hour library is a quarter-long project. Career Launcher's migration completed in under two weeks at significant scale, but that was the product of internal readiness as much as platform tooling. If the signals above are present in your current vendor, start planning now even if you don't migrate this quarter.
Methodology and sources
Methodology
Migration data in this report covers customers who completed transition from Vimeo to Gumlet between January 2025 and June 2026. The 670 figure represents customer accounts, not end users. "Migrated" means the customer has shifted production video workloads to Gumlet, regardless of whether Vimeo accounts have been formally closed. Some customers continue to run partial workloads on Vimeo during transition. Data was extracted from Gumlet's internal customer relationship management and infrastructure usage tracking.
Case study subjects were Gumlet customers who completed migration from Vimeo and consented to named attribution. Numbers reported in case studies were verified with the customers prior to publication.
Conflict of interest disclosure
This report is published by Gumlet, which has commercial interest in customers migrating from Vimeo. The migration data presented is from Gumlet's own customer base, not the broader market. Customers who evaluated Gumlet and chose a different alternative are not represented. Public sources are cited for all non-Gumlet claims throughout the report. Readers should weigh the report accordingly.
Public sources cited
- PetaPixel. Bending Spoons Buys Video Platform Vimeo for $1.38 Billion. September 10, 2025.
- PetaPixel. Almost All of Vimeo Staff Laid Off After Acquisition by Bending Spoons. January 23, 2026.
- Engadget. Vimeo lays off most staff after Bending Spoons acquisition. January 2026.
- Gizmodo. Vimeo Lays Off Most of Its Staff, Allegedly Includes the Entire Video Team. January 22, 2026.
- PetaPixel. Rushes Is a New Creator-Focused Vimeo Alternative. March 27, 2026.
- CineD. Rushes Video Platform Launched: A European Alternative to Vimeo. March 2026.
- CG Channel. New artist video hosting platform FrameRate aims to take on Vimeo. April 2, 2026.
- PetaPixel. Bending Spoons to Fire 75% of WeTransfer's Staff After July Acquisition. September 9, 2024.
- PetaPixel. Filmic's Entire Staff Laid Off by Parent Company Bending Spoons. December 1, 2023.
- The Verge. Vimeo Pro users hit with surprise five-figure renewal bills. March 2022.
- CheckThat.ai. Vimeo Pricing 2026: Plans, Costs & Hidden Fees. March 30, 2026.
- QuickOTT. Vimeo Pricing 2026: What Enterprises Actually Pay. February 26, 2026.
- Vendr. Vimeo Software Pricing & Plans 2026: See Your Cost.
- Swarmify. Vimeo Pricing 2026: Plans From $12/mo & the 2 TB Cap.
- NatLawReview. Gumlet Announces Major Video Hosting Price Cuts Amid Vimeo's Restructuring Under Bending Spoons. May 16, 2026.
- openPR. Gumlet Announces Major Video Hosting Price Cuts Amid Vimeo's Restructuring Under Bending Spoons. May 16, 2026.
- BusinessWire. Brightcove Enters into Definitive Agreement to be Acquired by Bending Spoons for $233 Million. November 25, 2024.
- BusinessWire. Bending Spoons closes $233 million acquisition of Brightcove. February 4, 2025.
- Boston.com. Boston-based streaming company Brightcove to lay off 198 workers. March 19, 2025.
- TVBEurope. Brightcove announces layoffs following acquisition by Bending Spoons. March 24, 2025.
A closing word from Gumlet's leadership
We didn't expect to be writing this report.
Eighteen months ago, Vimeo was a respected competitor and a valid choice for any company building on video. Many of our own customers came to us comparing us against Vimeo, and we recommended Vimeo to teams whose use case fit theirs better than ours. That's how competitive markets are supposed to work.
What's happened since the Bending Spoons acquisition isn't just a competitive opportunity for us. It's a cautionary tale for any business running on third-party infrastructure. When the people who built and maintained a platform leave, the platform doesn't survive on momentum forever. It survives until the next time something breaks, and then it breaks worse.
The 670 customers who came to us from Vimeo over the last eighteen months made the same calculation that thousands more are making right now. They looked at where their platform was heading and decided not to wait and find out. Some came because their costs were climbing. Some came because their content was getting pirated and the platform couldn't stop it. Some came because they could see what was coming when the engineering team got let go.
What I've learned watching this unfold is that infrastructure choices compound. The platform you pick today shapes your roadmap for the next five years. If your vendor's interests stop being aligned with yours, the cost of leaving grows every quarter you delay.
We built Gumlet because we believe video infrastructure should be invisible. It should work, scale predictably, and stay out of your way so you can focus on the thing your customers actually pay you for. That's the standard we hold ourselves to, and it's the standard customers should hold any video platform to, including us.
If you're reading this report from inside a video platform that's no longer earning your trust, our DMs are open. So are our competitors'. Pick whichever one fits your use case best. The era where one platform could serve everyone is over.
Aditya Patadia, Co-Founder & CEO, Gumlet