Gumlet intervenes for divine video experiences on Apps for Bharat.

With over $55+ million in funding from investors such as Elevation Capital, Peak XV Partners, and Fundamentum, AppsforBharat is the company behind Sri Mandir - one of the world's largest devotional apps with 40+ million downloads and counting.

Every puja booked on their platform generates a video recording of the ritual, shared directly with the viewer. With millions of videos processed annually and 3.5+ million monthly active users streaming daily darshan content, they needed a video pipeline that could keep up. Their in-house setup couldn't give them the scale or quality their users deserved.

What challenges were they facing?

1. In-house FFMPEG and AWS couldn't handle growing video volumes at scale

2. Poor quality output despite significant engineering investment

3. Operating with numerous platforms for media pipeline meant operational and billing complexities

4. An entire team of engineers dedicated to maintaining the video pipeline

So what worked?

With Gumlet, AppsforBharat addressed all their problems, and set themselves up for the future.

• A custom setup integrating Gumlet's CDN and storage, with video transformation handled end-to-end
• 31% reduction in bandwidth usage
• 39% reduction in video size with an increase in output quality
• A 47% reduction in cloud spend
• Consolidated 7-8 separate bills into a single line item
• Saved 27+ hours of engineering time every month with automation
• 2-week migration with zero downtime

Harsh Gupta, AppsforBharat's Senior Technical Lead had the following to say:

"Gumlet came in and completely automated our video pipeline - what used to take a team of engineers now runs on its own. The quality went up, the sizes came down, and we went from juggling 8 bills to one. We couldn't be happier with the switch."