BREAKING NEWS: Republic TV achieves 32% cost reduction after implementing Gumlet.

Republic TV is part of the largest journalist-run and controlled news network in the world. It has over 438 million viewers, 130 million social followers, and 6 billion monthly YouTube streams. They heavily rely on media-rich content, both images and video, to power real-time reporting. But, as their audience grew, their previous media pipeline with ImageKit began to show signs of strain.

What wasn't working:

1. Massive traffic leading to high bandwidth consumption.
2. Rising media delivery costs that scaled with every headline.
3. Lack of a holistic video solution with protection, analytics, and more.
4. An inefficient scaling for the demands of 24/7 news.

The challenge: zero room for error

In live news, every second counts, and downtime is not an option. Republic needed a faster, leaner pipeline that could handle scale without breaking the stream.

Gumlet delivered in just 2 hours. Our migration teams helped Republic TV set-up wit h ease by:

1. Replicating their existing setup with zero code changes.
2. Shifting all media to Gumlet with zero downtime.
3. Improving speed and compression instantly, without disrupting operations.

(All the while, their newsroom stayed live and uninterrupted )

After switching, Republic got a significant upgrade:

• Image optimization has improved drastically:
• 96% optimization over original images
• 17% better than ImageKit
• 21% drop in CDN bandwidth usage
• 32% reduction in cost of media operations
• 2 hours for complete migration
• Faster media delivery across all channels
• A complete video hosting solution for all video needs
• 24/7 support, with minimal ongoing maintenance

Sumit Kumar, Republic TV's Head of Tech shared the following:

"News runs 24/7, with tons of media — and tons of bandwidth. Gumlet’s compression helps us deliver faster, cut load times, and save on cost. Best part? We barely spend any time maintaining the pipeline — and that’s a big win"

The numbers say it all

• 86% reduction in size compared to the original image
• 17% better compression compared to ImageKit
• 32% reduction in the cost of media operations
• 21% drop in CDN consumption
• 2 hours taken to migrate
• Zero downtime throughout