What is SVOD?
SVOD—or Subscription Video on Demand is a content delivery and monetization model where users are charged a month-to-month or annual subscription fee for uninterrupted access to an extensive entire library of content. This could include movies, TV series, live streams, and even podcasts.
When should you use SVOD?
Here's where SVOD monetization makes sense:
- If you offer ongoing courses or classes wherein the content is streamed over a period of time.
- If you want your audience to have a flexible subscription model where they can opt in and opt-out as needed—as opposed to a long-term contract like you see with cable or satellite connections.
- If you have a huge library of content that your audience would pay to stream over and over again.
- If you plan to launch exclusive content regularly for your target audience.
Benefits of SVOD
- SVOD offers a flexible subscription model.
- It helps set up a stable revenue stream.
- It allows you to build a loyal subscriber base by regularly engaging your audience with exclusive content.
- Allows you to publish premium content for a dedicated audience.
Who uses SVOD?
The majority of the leading SVOD platforms have movies and TV shows as the bulk of their content—which is also the most sought-after content format among viewers. Netflix is the first well-known streaming platform to leverage SVOD to monetize video content. Disney+, Prime Video, Hulu, Paramount+, HBO Max, etc are other examples of SVOD services.
- Subscription video on demand is also popular for streaming sports. For instance, Hulu offers live sports. Other SVOD sports platforms are ESPN+ and Rakuten Sports.
- A major application of subscription VOD is delivering educational purposes, wherein video streaming platforms collaborate with global universities and libraries to deliver educational movies and documentaries.