5000+ videos moved, optimized, and transcoded in 3 hours: How Ethos’s videos now tick like clockwork.

Ethos, a juggernaut in the luxury watches space has seen a rapid increase in their digital presence and online sales. A video-first app in the pipeline meant more traffic was yet to come.

They needed:

1. Extremely high-quality videos with every request
2. Adaptive device compatibility - across mobiles and computers
3. Instantly loading videos with low latency and buffering
4. Minimal bandwidth and network usage at scale

However, their increase in digital activity and traffic uncovered some hidden bottlenecks in their existing video hosting platform, Vimeo.

The following were the letdowns:

1. Poor video performance causing buffering and slow loading
2. Subpar video optimization and compression
3. Hidden costs within their existing Vimeo plan for additional usage
4. Increased Bandwidth and network consumption costs

In a space and age where better video optimization can improve conversion rates by upto 80%, Ethos knew they needed only the best of what the industry had to offer. They needed a change that was quick and seamless.

That’s where Gumlet stepped in.

Ethos made the switch and got:

• Nearly all their videos migrated from Vimeo in <3 hours with Zero downtime
• A frameless video player providing
• Snappy start time
• Seamless viewing experiences
• Higher viewer engagement
• In-depth analytics on media consumption by viewers
• Significantly lower bandwidth and network costs
• A custom pricing plan, tailored to their needs.

But wait, there’s more.

Ethos gained frictionless integration with their tech stack, 24/7 multi-channel support, and a 99.95 % uptime SLA.

Subhadeep Shaw, Ethos's Product Manager shared the following:

"We feel a lot more at peace with hosting media on Gumlet. I think we’re a lot more prepared now to deal with digital campaigns and the traffic they bring."

The numbers tell the story

• 3 hours for the migration to take place (with ZERO downtime)
• 55% increase in user engagement
• 42% increase in video compression
• 5000+ videos migrated initially, with more in following phases
• 37% increase in user conversion
• 34% saved on cloud spend