43% reduction in streaming costs: How Balance TV shredded excess bandwidth with Gumlet.

Balance TV is one of the most impactful online fitness studios to come out of Europe in the last few years. Their focus is creating fitness content for women and have consistently seen an increase in memberships since the world went online in 2020. But it seemed like they had hit a breaking point with what their video hosting platform - Vimeo - could help them with.

Balance TV needed:

1. A video hosting platform that didn't charge them a bomb
2. Buffer-free videos with instant start times on request.
3. Universal device compatibility for flawless streaming on their app
4. A better way to manage videos, member access, and improve member experience.

Vimeo failed to provide them with any of these, and then some.

That’s when they turned to Gumlet

Balance TV made the switch to Gumlet without missing a beat. With our one-click migration, they moved their entire video library from Vimeo with zero downtime. Videos kept streaming smoothly and uninterrupted, but with new Gumlet URLs behind the scenes. They saw fewer drop-offs, higher video completion rates, and a noticeable boost in member satisfaction

With Gumlet now doing the heavy lifting, the team saw:

• 43% reduction in streaming costs and 52% bandwidth saved
• The Grind streaming never stopping, even on weaker network connections
• Instant start times that led to reduced member drop offs
• Members seamlessly streaming workouts across mobile devices, PCs, and TVs
• Improved video workflows for different programs with Gumlet’s CMS
• A collation of marketing videos and fitness programs on the same platform
• Piracy, video theft and screen recordings no longer being a worry with DRM
• Simplified time bound member access now a couple of clicks away.

Tomas Takac, Balance TV's Founder shared the following:

"Gumlet did more than just make our network and hosting costs better. Our daily lives became a lot easier with how intuitive and all-encompassing the product is."

The numbers tell the story

• 1 day to migrate their video library (with ZERO downtime)
• 52% reduction in streaming bandwidth
• 37% increase in viewership across video library
• 47% increase in course completion
• 26% increase in plan converts through video CTAs
• 43% saved on cloud spend