Gumlet intervenes for divine video experiences on Apps for Bharat.

With over $55+ million in funding from investors such as Elevation Capital, Peak XV Partners, and Fundamentum, Apps4Bharat is the company behind Sri Mandir - one of the world's largest devotional apps with 40+ million downloads and counting.

Every puja booked on their platform generates a video recording of the ritual, shared directly with the devotee. With millions of videos processed annually and 3.5+ million monthly active users streaming daily darshan content, they needed a video pipeline that could keep up. Their in-house setup couldn't give them the scale or quality their devotees deserved.

What challenges were they facing?

1. In-house FFMPEG and AWS couldn't handle growing video volumes at scale

2. Poor quality output despite significant engineering investment

3. Operating with numerous platforms for media pipeline meant operational billing complexities

4. An entire team of engineers dedicated to maintaining the video pipeline

So what worked?

With Gumlet, Apps4Bharat addressed all their problems, and set themselves up for the future.

• A custom setup integrating Gumlet's CDN and storage, with all video transformation handled end-to-end
• Videos displayed at much higher quality despite being drastically smaller
• 39% reduction in video size with a significant increase in output quality
• A 47% reduction in CDN spend
• Consolidated 7-8 separate bills into a single line item
• Saved 25 hours of engineering time every month by fully automating the pipeline
• Replaced an entire team of engineers managing video infrastructure
• 2-week migration with zero downtime

Harsh Gupta, Apps4Bharat's Senior Technical Lead had the following to say:

"Gumlet came in and completely automated our video pipeline - what used to take a team of engineers now runs on its own. The quality went up, the sizes came down, and we went from juggling 8 bills to one. We couldn't be happier with the switch."