Gumlet Team

Gumlet Team

Video Quality

In simple terms, video quality is the characteristic of a video that determines how clear, crisp, and detailed the video transmitted to the viewer is.

Video Watermark

A video watermark is a digital copyright tool used to identify the video's copyright owner or prevent illegal distribution.


1:1 is a commonly used aspect ratio in videography. It produces videos that are a perfect square; the width and height of the video image are the same.

Video Editing

The process of manipulating and rearranging video footage after shooting to create the final product is called video editing.


WebRTC is an open-source HTML5 specification that facilitates real-time communication between browsers and devices with the help of programming interfaces.


WebM is an open, royalty-free audiovisual media file format developed as an alternative to HTML5 video and audio elements.


A media or a device with a 480p resolution has a maximum of 480 pixels on its screen's vertical plane.


TVOD—or Transactional Video on Demand—is a VOD monetization model wherein consumers access content on a pay-per-view basis.


Webcasting refers to broadcasting live audio or video feed over the web.


H.265—or High-Efficiency Video Coding (HEVC) —is an improved version of its predecessor, H.264.

Video Bandwidth

Video bandwidth is a streaming term used to measure how much data is being transferred in a given period of time.

Video hosting

Video hosting refers to uploading your video content on a third-party platform and distributing it online via direct access (e.g., YouTube) or embedding it to your web pages and social channels.

Video CMS

A video CMS is a powerful digital platform that allows you to efficiently organize and manage all your media assets—including imagery, text, and graphics.

Pixel Ratio

Pixel Ratio (Pixel Aspect Ratio or PAR) describes the relationship between the width and height of a pixel in a digital image.


FVOD—or Free Video on Demand—is a video monetization model that allows customers access to video content for free.

Video Frame Rates

Video frame rate—also known as frame frequency—is expressed as frames per second (fps) in Hertz and is the rate at which frames are shot or displayed one after the other.

Video Overlay

Overlays are dynamic or static on-screen elements incorporated onto your original video footage for content or effect.

Video File Extensions

A video file extension stores digital video data like audio data, visual data, subtitles and other metadata required for video playback.

HTML5 Video

HTML5 video is a video specification introduced by its creators for showing video on the web.

Video delivery

Video delivery includes using a content delivery network (CDN) to deliver content over the internet.

Video Compression

Video compression is a technique to reduce the size of video files, alter bit rates, or change their format to facilitate transmission over the internet.

Video Marketing

Video marketing involves using videos in your content strategy to market your products or services—whether by informing and educating audiences or emotionally engaging them and building rapport.

Live Streaming

Live streaming refers to real-time video content streaming to multiple users over the internet. Live streams aren't recorded or stored; they are broadcast directly using video conferencing software that operates on real-time communication (RTC) protocols.


HD—or High Definition refers to resolutions above 480p—720p (standard HD) or 1080p (Full HD)—used for streaming videos over the internet.


The 16:9 aspect ratio represents a rectangle with a width of 16 and a height of 9 units. Also referred to as 1.71:1, it is currently the most common aspect ratio across devices—from computer displays to TVs and OTT platforms.


SD—or Standard Definition represents the standard resolution level for streaming.

Stream Key

A stream key is a code that analyzes the source of an audio/video streaming request before allowing the stream to play on the respective website or application.

Live captions

Live captions are speech and non-speech audio content that appears in text form on your TV screens and mobile devices to improve the viewing experience with additional interpretive information.

Video Containers

File extensions of video files are video containers—and contain a host of necessary files and information required in video playback.

Video Aspect Ratio

The video aspect ratio indicates the orientation of a video by providing the ratio of width to height as measured in pixels.


1080p, also referred to as FHD or Full HD (High Definition), represents a height and width of 1920 x 1080 pixels—1920 horizontally and 1080 vertically across the screen.


4K, or ultra HD, is today's highest high-definition (HD) display standard. It offers a resolution of 3,840 × 2,160 pixels—4 times that of 1080p videos.

Video Security

Video security refers to using encryption software and security systems to protect premium, copyrighted content online.

Video Optimization

Video optimization is a framework leveraged by content platforms to ensure a high-quality viewing experience devoid of lags, long loading times, and buffering events.

Video Broadcasting

Video broadcasting is the ultimate digital and TV standard and is the process of distributing video content over the internet.

Online Video Streaming

Online Video streaming refers to any pre-recorded or live content delivered across the internet and transmitted to client devices in real-time.

VP9 Codec

VP9 is an open-source video codec technology that decreases the data transmission bit rate by 50% without causing video quality deterioration.


AV1—or AOMedia Video 1— is a royalty-free codec developed by Alliance for Open Media in 2015 as an open-source alternative for compression standards.


AVOD is an acronym for Advertising-Based Video on Demand which provides FAST (Free Ad-Supported TV) services to users, allowing them access to a library of video content in return for embedding must-watch ads in between the streams.


H.264, also known as AVC (Advanced Video Coding) or MPEG-4 Part 10, is a popular block-oriented video compression technique used to distribute high-definition digital video content. It is a motion compensation-based, integer-DCT coding standard that provides a range of profiles and levels.

Video Engagement

Most video hosting platforms have an array of video engagement metrics — or key performance indicators (KPIs) — to measure the success of your videos.

RTSP - Real-Time Streaming Protocol

RTSP—or Real-Time Streaming Protocol (RTSP) is a time-tested video streaming standard for transmitting audio/video data across two endpoints. RTSP ensures low latency in the transportation of content across the internet.

DRM- Digital Rights Management

DRM—or Digital Rights Management—is a cutting-edge content protection method for securing copyrighted digital content and preventing unauthorized access, piracy, and leakage.


Codecs help rapidly compress and decompress media files while maintaining the original video's quality—reducing the required bandwidth and allowing multimedia files to be transmitted and accessed easily over networks.

Video Analytics

Video analytics refers to any and all KPIs and metrics about the video streams you're distributing. This includes video performance, user experience, etc, all of which provide real-time insight into the success and health of your streaming content.


MP4 or MPEG-4 Part 14 is one of the (oldest released in 2001) and most commonly used container formats for delivering video files.

HLS - HTTP Live Streaming

HLS ditches the traditional continuous delivery of streams by compressing video and audio content into a series of more manageable and streamable chunks and transmits them over HTTP to viewers' screens.

VOD - Video On Demand

VOD is an acronym for Video-on-Demand and refers to videos that can be accessed online as needed. VOD content is typically hosted on a digital platform or library and requires viewers to have a dedicated account to access streaming content.

FairPlay DRM

FairPlay is a trusted digital rights management (DRM) solution that securely distributes content across iOS, tvOS, and macOS devices. Developed by Apple Inc, it provides enterprise-level security for your HTTP Live Streaming HLS audio and video content.

SVOD - Subscription Video On Demand

SVOD, or Subscription Video on Demand, is a content delivery and monetization model where users are charged a month-to-month or annual subscription fee for uninterrupted access to an extensive entire library of content.


The MKV video file is a royalty-free Matroska multimedia container format launched in December 2002. It can carry a multitude of video, audio, or subtitle files in a single file which facilitates easy storage and playability.

RTMP - Real-Time Messaging Protocol

RTMP, or Real-Time Messaging Protocol, is a communication standard for transporting audio and video content over the internet.


Transcoding is a method of decoding (or decompressing), reformatting, and re-compressing an encoded (or compressed) digital video file.

CDN - Content Delivery Network

CDN or Content Delivery Network is a geographically dispersed network of servers and data centers used to quickly and efficiently deliver content.

CBR - Constant Bitrate

CBR or Constant Bitrate is a method used in encoding wherein the video encoder maintains a constant bit rate regardless of the size and complexity of the files being processed.

Video Encoding

Video encoding is the process of compressing RAW video content into smaller file sizes to enable playback delivery across the desired set of devices and platforms.

Adaptive Bitrate Streaming

Adaptive bitrate streaming is a method to optimize streaming quality for each consumer device for a top-grade video streaming experience.

Video Resolution

Video resolution represents the number of distinct pixels (the smallest individual element of an image) displayed on a given frame.

Widevine DRM

Widevine DRM is a proprietary licensing and encryption technology managed by Google. Widevine DRM is a content protection system.

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